大学英语外贸写作 pdf snb 115盘 kindle 在线 下载 pmlz mobi

本书主要介绍了商务信函的主要种类，外贸信函的正文，信函的主要组成部分，信函的附属部分，信函的信封与格式，?非文本的写法；以及外贸英语写作中英语商务信函的语言问题、商务信函的翻译等。在内容选择上力求全面，同时强调实用性、针对性，围绕商务英语专业知识，提供大量商务环境中的真实材料，并结合商务英语写作基础知识、写作方法和技巧、商务英语写作及范例的讲解，辅以有针对性地培养和强化学生实践能力的练习，实现“教”“学”“做”一体化。适合作为大学外贸英语等相关专业教材。

Part?1Basics?of?Business?Writing

Chapter?1Manuscript?Format

I.Lay?Out?(Arrangement)

II.Word?Division

III.Capitalization

Chapter?2Punctuation

I.The?Comma?(,)

II.The?Semicolon?(;)

III.The?Colon?(:)

IV.The?Apostrophe?(')

V.The?Quotation?Marks?()

VI.The?Period?(.)

VII.The?Question?Mark?(?)

VIII.?The?Exclamation?Point?(!)

IX.The?Dash?(--)

X.The?Parentheses?(())

XI.Square?Brackets?or?Brackets?(?[]?)

XII.?The?Ellipsis?Mark?(...)

xIII.?The?Slash?(/)

XIV.?Hyphen?(-)

Chapter?3Words

I.SpecialUsage?of?Nouns

II.Special?Uses?of?Verbs

III.Special?Uses?of?Adjectives?and?Adverbs

IV.Special?Uses?of?Some?Pronouns

V.Special?Usage?of?Numerals

VI.Special?Uses?of?Prepositions

Chapter?4Sentences

I.Sentence?Structure

II.Sentence?Purpose

III.Phrases?in?Sentences

IV.Joining?of?Sentences

V.Effective?Sentences

VI.Work?for?Variety?in?Sentences

Chapter?5Business?English?Writing?Style

I.Eliminate?Redundancies?and?Unnecessary-Repeated?Words

II.Cut?Empty?or?Inflated?Phrases

IU.Reduce?Clauses?to?Phrases,?Phrases?to?Single?Words

IV.Prefer?Short?Sentences?to?Complex?Sentences

V.Avoid?Using?Outdated?Commercialese?in?Business?Letters

Chapter?6Language?Skills?and?Writing?Techniques

I.Comparison?and?Contrast

II.Cause?and?Effect

III.Condition

IV.?Exemplification

V.Time,?Process?and?Space

VI.Definition

VII.Classification?and?Division

VIII.Summarizing?or?Conclusion

IX.?Precise?Descriptions

X.Composition

XI.?Impersonal?Reporting

XII.?Fact?and?Opinion

XIII.Proposition?and?Evidence

XIV.?Inductive?Approach

XV.?Deductive?Approach

Part?2Practical?Business?Writing

Chapter?7Writing?Effective?Business?Letters

I.Cultivate?the?"YOU"?Attitude

II.Organize?Before?You?Write

III.Consider?Tone?and?Level?of?Usage

IV.Follow?the?Standard?Format?Faithfully

V.Types?of?Business?Letters

VI.A?Word?About?Envelopes

Chapter?8Employment?Writing

I.Tips?for?Creating?an?R6sum6?or?CV-Curriculum?Vitae

II.Tips?for?Better?R6sum6s

III.Standard?R6sum6?Format

IV.?A?Short-Version?R6sum6

V.Writing?Appealing?Job?Application?Letters

VI.Other?Correspondence?Related?to?Employment

Chapter?9Correspondence?for?Entry?to?a?College?Abroad

I.Application?Letters

II.Letters?Conceming?Reference/Recommendation

IU.?Autobiography?by?Applicants

IV.Statement?of?Financial?Support

V.Bank?Statement

VI.Warrant?of?Attorney

VII.?Application?for?Graduate?Scholarships,?Assistantships,?Fellowships'

Chapter?10Writing?Lucid?Memorandums

I.Routine?Requests?for?Information?and?Favorable?Responses

II.Routine?Requests?for?Assistance?and?Favorable?Responses

III.Giving?Orders?Straight?to?the?Point

IV.?Refused?Requests?for?Information?or?Assistance

V.Refused?Requests?for?Changes?in?Policies?or?Procedures

VI.Refused?Claims?Against?the?Company

VII.?Persuasive?Memorandum

Chapter?11Summary?(Precis)?Writing

I.Uses?of?Summary?Writing

II.Writing?Procedures?and?Approaches

Chapter?12Goodwill?and?Social?Letters

I.Congratulatory?Letters

II.Letters?of?Appreciation

III.Letters?of?Sympathy

IV.?Letters?of?Condolence

V.Letters?of?Invitation

VI.?Replies?to?Letters?of?Invitation

VII.Invitation?Cards

VIII.?Letters?of?Seasonal?Greetings

Chapter?13Office?Routine?Letters

I.Letters?of?Arranging?Appointments

II.Replies?to?Letters?Proposing?Appointments

III.Letters?of?Introduction

IV.?Letters?Proposing?Visits?and?Replies?to?Such?Letters

V.Letters?of?Invitation

VI.?Letters?Related?to?the?Details?of?Visits

VII.Itinerary/Program

VIII.?Letters?of?Notification

Chapter?14Sales?Letters

I.Sales?Letters?Should?Be?of?Language?Characteristics

II.The?Writer?Should?Be?Clear?on?the?Purpose?and?Get?All?Necessary?Preparations

III.Sales?Letters?Should?Be?Composed?of?Main?Content

IV.Sample?Letters

V.Selling?Yourself?with?Direct-Mail?Letters

Chapter?15Business?Report?Writing

I.Business?Trip?Reports

II.Progress?Reports

III.Proposal?Reports

IV.?Periodical?Reports

Chapter?16Understanding?and?Interpreting?Graphic?Information

I.Types?of?Charts

II.Commonly?Used?Expressions?for?Describing?Charts

III.Several?Important?Points?for?Showing?Charts

Key?to?the?Exercises

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