Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround谁说大象不能跳舞：IBM具有历史性转变的内幕 pdf snb 115盘 kindle 在线 下载 pmlz mobi

In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction--victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Then Lou Gerstner was brought in to run IBM. Almost everyone watching the rapid demise of this American icon presumed Gerstner had joined IBM to preside over its continued dissolution into a confederation of autonomous business units. This strategy, well underway when he arrived, would have effectively eliminated the corporation that had invented many of the industry's most important technologies.

Instead, Gerstner took hold of the company and demanded that managers work together to re-establish IBM's mission as a customer-focused provider of omputing solutions. Moving ahead of his critics, Gerstner made the bold decision to keep the company together, slash prices on his core product to keep the company competitive, and almost defiantly announced, "The last thing IBM needs right now is a vision."

Who Says Elephants Can't Dance? tells the story of IBM's competitive and cultural transformation. In his own words, Gerstner offers a blow-by-blow account of his arrival at the company and his campaign to rebuild the leadership team and give the workforce a renewed sense of purpose. In the process, Gerstner defined a strategy for the computing giant and remade the ossified culture bred by the company's own success.

The first-hand story of an extraordinary turnaround, a unique case study in managing a crisis, and a thoughtful reflection on the computer industry and the principles of leadership, Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement. Taking readers deep into the world of IBM's CEO, Gerstner recounts the high-level meetings and explains the pressure-filled, no-turning-back decisions that had to be made. He also offers his hardwon conclusions about the essence of what makes a great company run.

In the history of modern business, many companies have gone from being industry leaders to the verge of extinction. Through the heroic efforts of a new management team, some of those companies have even succeeded in resuscitating themselves and living on in the shadow of their former stature. But only one company has been at the pinnacle of an industry, fallen to near collapse, and then, beyond anyone's expectations, returned to set the agenda. That company is IBM.

作者简介：

Lou GERSTNER, JR., served as chairman and chief executive officer of IBM from April 1993 until March 2002, when he retired as CEO. He remained chairman of the board through the end of 2002. Before joining IBM, Mr. Gerstner served for four years as chairman and CEO of RJR Nabisco, Inc. This was preceded by an eleven-year career at the American Express Company, where he was president of the parent company and chairman and CEO of its largest subsidiary. Prior to that, Mr. Gerstner was a director of the management consulting firm of McKinsey & Co., Inc. He received a bachelor's degree in engineering from Dartmouth College and an MBA from Harvard Business School.

Foreword

Introduction

PART Ⅰ-GRABBING HOLD

1 The Courtship

2 The Announcement

3 Drinking from a Fire Hose

4 Out to the Field

5 Operation Bear Hug

6 Stop the Bleeding (and Hold the Vision)

7 Creating the Leadership Team

8 Creating a Global Enterprise

9 Reviving the Brand

10 Resetting the Corporate Compensation Philosophy

11 Back on the Beach

PART Ⅱ-STRATEGY

12 A Brief History of IBM

13 Making the Big Bets

14 Services-the Key to Integration

15 Building the World's Already Biggest Software Business

16 Opening the Company Store

17 Unstacking the Stack and Focusing the Portfolio

18 The Emergence of e-business

19 Reflections on Strategy

PART Ⅲ-CULTURE

20 On Corporate Culture

21 An Inside-Out World

22 Leading by Principles

PART Ⅳ-LESSONS LEARNED

23 Focus-You Have to Know (and Love) Your Business

24 Execution Strategy Goes Only So Far

25 Leadership Is Personal

26 Elephants Can Dance

PART Ⅴ-OBSERVATIONS

27 The Industry

28 The System

29 The Watchers

30 Corporations and the Community

31 IBM-a Farewell

APPENDICES

Appendix A-Employee Communications

Appendix B-The Future ore-business

Appendix C-Financial Overview

Index

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