Microeconomics for MBAs（ISBN=9780521859813） pdf snb 115盘 kindle 在线 下载 pmlz mobi

This is the first textbook in microeconomics written exclusively

for MBA students. McKenzie/Lee minimizes attention to mathematics

and maximizes attention to intuitive economic thinking. The text is

structured clearly and accessibly: Part I of each chapter outlines

the basic theory and Part II applies this basic theory to

management issues. 'Perspective' sections in each chapter provide a

new line of argument or different take on a business or policy

issue, and carefully chosen topics and review questions are

designed to spark lively and instructive debates. Throughout the

book, McKenzie and Lee aim to infuse students with the economic way

of thinking in the context of a host of problems that MBA students,

as future managers of real-world firms, will find relevant to their

career goals.

1. Microeconomics, a way of thinking about business

2. Competitive product markets and firm decisions

3. Principles of rational behaviour at work in society and

business

4. The logic of group behaviour in business and elsewhere

5. Government controls: how management incentives are

affected

6. Reasons for firm incentives

7. Consumer choice and demand in traditional and network

markets

8. Product costs and business decisions

9. Production cost short run and long run

10. Firm production under idealized competitive conditions

11. Monopoly power and firm pricing decisions

12. Firm strategy under imperfectly competitive market conditions

and under government regulations

13. Competitive and monopsonistic labor markets

14. Problems in collective decision making

15. International trade and finance.

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编辑推荐

Specially designed with only the needs and interests of MBA

students in mind ? Microeconomic theory is kept free of technical

complexities and illustrated with real problems ? Written in an

engaging and accessible style ? Unlike other microeconomics

textbooks, it focuses on improving management skills by discussing

how managers can make better decisions within their firms ?

Accompanying DVD of Professor McKenzie lecturing covers concepts

all MBA students need to understand, as well as elucidating complex

lines of argument and acting as a revision aid