MCGRAW-HILL商业信函手册MH HDBK OF BUSINESS LETTERS 4E pdf snb 115盘 kindle 在线 下载 pmlz mobi

THE CLASSIC BESTSELLING GUIDE

Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages.

The McGraw-Hill Handbook of Business Letters includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life.

LEARN HOW TO WRITE, DEVELOP, AND IMPROVE:

* Formal business letters * Customer communications * Company-wide memos * Professional cover letters * Inquiry and request letters * Perfectly formatted faxes * Credit and collection letters * Confirmations and follow-ups * Announcements and congratulations * Service letters or complaints * Effective e-mail

Introduction

Part I　THE BUSINESS WRITER'S CRAFT

　Effective Business Letters Make a Difference

What Is Good Business Writing?

　Promote Goodwill in Your Communications

The Audiences for Goodwill Letters

　Use Concise Language

Say It Once

Sentence Length

Paragraph Length

Letter Length

　Keep Language Simple

Overused Words

Trendy Words

　Personalize Your Letters

Form Letters

Using Personal Pronouns

　Emphasize the Positive

Stress What You Can Do

Avoid Negative Words and Phrases

Respond Promptly,

But Not Necessarily Too Promptly

Part 2 CHOOSE THE BEST FORMAT

　Letters

Letter Style

Paper

Margins, Spacing, and Placement

Salutation

Attention or Subject Line

Complimentary Close,

　E-mail

Write Effective E-mails

　Memos

　Faxes

Fax Cover Sheet

Take Advantage of Faxes

　Voice Mail

Make Your Voice Mail Heard

Part 3 LETTERS AND RESPONSES

　Ask About Prices and Discounts

　Response to a Request for Pricing Information

　Ask About Training Materials

　Response to an Inquiry About Training Materials

　Ask for Appointment to See Networking Operation

　Invite Consumer to Software Demonstration

　Ask for Detailed Information on a Service

　Supply Detailed Information on a Service

　Ask for Information About Dealers

　Response to Request from a Potential Dealer

　Complaint About Facility and Services

　Response to Complaint About Facility and Services

　Invitation to Tour Facility

Response to Invitation to Tour Facility

Invite a Panel Participant

Panel Participant's Polite Turn-Down

Invite a Professional Speaker

Speaker's Response to Invitation

Confirming Speaker Contract

Poor Performance on Service Contract

Response to Complaint About Poor Service

……

Part 4 CREDIT AND COLLECTION LETTERS

Part 5 MORE SAMPLE LETTERS

INDEX

Roy W. Poe is a business education consultant with experience teaching communications in management development programs and college extension classes. He is the author of The McGraw-Hill Guide to Effective Business Reports and several business textbooks.

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书籍介绍

THE CLASSIC BESTSELLING GUIDE Revised, expanded, and updated to meet the demands of doing business in the Digital Age with sample letters, e mail, and voice messages. The McGraw-Hill Handbook of Business Letters /b> includes everything you need to know to write clear, concise, effective letters for any business situation. Whether you're creating an in-house memo for your fellow co-workers or specialized correspondence for customers and clients, this all-in-one guide will show you the proper style, format, and type to use in all your professional communications. With this comprehensive resource, you can easily access hundreds of sample letters for a wide range of business applications. You can find exactly the right words for the right job and strike a perfect balance between formal and casual styles. Best of all, you can communicate with confidence--and go "write" to the top--in business and in life. LEARN HOW TO WRITE, DEVELOP, AND IMPROVE: * Formal business letters * Customer communications * Company-wide memos * Professional cover letters * Inquiry and request letters * Perfectly formatted faxes * Credit and collection letters * Confirmations and follow-ups * Announcements and congratulations * Service letters or complaints * Effective e-mail