商务英语精读.第1册（第2版） pdf snb 115盘 kindle 在线 下载 pmlz mobi

《商务英语精读(附光盘第1册第2版21世纪高职 高专规划教材)》(作者褚志梅、安卫峰)共10个单元 ，主要讲述商务的性质、市场营销、职业、礼貌举止 、电话、旅行、管理、企业组织、海关及商务谈判等 内容。每单元由4部分组成，即对话、课文、阅读材 料和练习。书后附有课文、阅读材料译文及词汇表。

对话部分可以引导学生进入一个直观的仿真商务环境 中学习；课文部分详细讲述本单元的主题；阅读材料 部分帮助学生拓展知识面，了解更多的与本单元主题 相关的内容。

《商务英语精读(附光盘第1册第2版21世纪高职 高专规划教材)》内容新颖，选材力求涵盖商务活动 中的各个环节，注重介绍商务基础理论知识和专业技 能，语言通俗易懂。

《商务英语精读(附光盘第1册第2版21世纪高职 高专规划教材)》主要适用于高职高专商务英语、国 际商务及国际经济与贸易等专业的学生，同时也可供 其他与经贸相关的专业的学生和商务英语自学者使用 。

Unit One The Nature of Business

 Part One Conversations

 A Welcoming a Foreign Client

 B At the Banquet: Introductions

 C Talking Something About the Nature of Business

 Part Two Text

 The Nature of Business

 Part Three Reading

 Barter

 Exercises

Unit Two Marketing Management

 Part One Conversations

 A What Is Marketing Segmentation ?

 B Marketing Strategy

 C Marketing Influence

 Part Two Text

 Marketing

 Part Three Reading

 Business Channels

 Exercises

Unit Three Jobs and Occupations

 Part One Conversations

 A Go to a Job Interview

 B Application for a Job

 C Having an Interview

 Part Two Text

 Finding a Suitable Job

 Part Three Reading

 Working for the Future

 Exercises

Unit Four Manners

 Part One Conversations

 A At the Banquet

 B At a Fast Food Restaurant

 C Talking Something About Good Manners

 Part Two Text

 A World Guide to Good Manners

 Part Three Reading

 Table Manners at a Dinner Party

 Exercises

Unit Five Telephone Call

 Part One Conversations

 A Looking for a Job

 B A Business Call

 C Good Luck Company

 Part Two Text

 The Telephone: Advantages and Disadvantages

 Part Three Reading

 Telephone Manners

 Exercises

Unit Six Air Travel

 Part One Conversations

 A Booking a Flight

 B Checking in at an Airport

 C Waiting for a New Comer

 Part Two Text

 Fear of Flight

 Part Three Reading

 A Flight Experience

 Exercises

Unit Seven The Management Process

 Part One Conversations

 A Talking About Managerial Process

 B Talking About Managerial Roles

 C Something About Controlling in an Organization

 Part Two Text

 The Management Process

 Part Three Reading

 The Work of Managers

 Exercises

Unit Eight Creating the Organization

 Part One Conversations

 A How to Make an Organization Chart in a New Slide ?

 B Departmentalization

 C Talking About Work Schedules

 Part Two Text

 Organization

 Part Three Reading

 Organization Structures

 Exercises

Unit Nine At the Customs

 Part One Conversations

 A Through the Customs

 B At the Customs (I)

 C At the Customs (II)

 Part Two Text

 The Customs' Commission

 Part Three Reading

 Smart Smuggler

 Exercises

Unit Ten Negotiation

 Part One Conversations

 A About Shipment

 B About Packing

 C About Demurrage

 Part Two Text

 Negotiation Strategies

 Part Three Reading

 Culture Obstacles to Negotiation

 Exercises

Appendix A Translations to Texts and Readings

Appendix B New Words and Expressions

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