哈佛商业企业家的工具包HBE: ENTREPRENEUR'S TOOLKIT HAR pdf snb 115盘 kindle 在线 下载 pmlz mobi

Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.

Introduction

1 Self-Diagnosis

Do You Have the Right Stuff to Start a Business?

The Makings of an Entrepreneur

Background

It May Be Right for You

Summing Up

2 Finding and Evaluating the Opportunity

Is It Real and Large Enough?

Characteristics of an Opportunity

Where to Look for Opportunities

From Identification to Evaluation

Summing Up

3 Organizing the Enterprise

Which Form Is Best for You?

Sole Proprietorship

Partnership

C Corporations

S Corporations

The Limited Liability Company

Which Form Makes Sense for You?

Summing Up

4 Building a Business Model and Strategy

How They Work Together

Your Business Model

Strategy

SummingUp

5 Writing a Business Plan

The Basics

The Purposes of a Business Plan

Suggested Format

Style

Final Thoughts

SummingUp

6 Financing the Business

Where's the Money?

A Life—Cycle View of Financing

Life—Cycle Financing of the

Entrepreneurial Company

Financing Growth at eBay

Other Forms of External Financing

Matching Assets and Financing

Summing Up

7 Angels and Venture Capitalists

For Serious Outside Equi ry

Business Angels

Venture Capitalists

Making a Presentation

A Caveat on Taking VC Capital

Summing Up

8 Going Public

Adventures in the Capital Markets

Pros and Cons of Going Public

The Makings of an IPO Candidate

The Role of the Investment Bank

……

9 Enterprise Growth

10 keeping the Entrepreneurial Spirit Alive

11 Harvest Time

Appendix A: Understanding Finanicial Statements

Appendix B: Breakeven Analysis

Appendix C: Valuation Concepts

Appendix D: Online Help When You Need It

Appendix E: Rule

Notes

Glossary

For Further Reading

Index

About the Subject Adviser

About the Writer

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书籍介绍

From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.

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创业者百宝箱:开创和发展新企业的工具与技巧