Entrepreneur's Toolkit: Harvard Business Essentials哈佛商业企业家的工具包 pdf snb 115盘 kindle 在线 下载 pmlz mobi

Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.

Introduction

1 Self-Diagnosis

Do You Have the Right Stuff to Start a Business?

The Makings of an Entrepreneur

Background

It May Be Right for You

Summing Up

2 Finding and Evaluating the Opportunity

Is It Real and Large Enough?

Characteristics of an Opportunity

Where to Look for Opportunities

From Identification to Evaluation

Summing Up

3 Organizing the Enterprise

Which Form Is Best for You?

Sole Proprietorship

Partnership

C Corporations

S Corporations

The Limited Liability Company

Which Form Makes Sense for You?

Summing Up

4 Building a Business Model and Strategy

How They Work Together

Your Business Model

Strategy

SummingUp

5 Writing a Business Plan

The Basics

The Purposes of a Business Plan

Suggested Format

Style

Final Thoughts

SummingUp

6 Financing the Business

Where's the Money?

A Life—Cycle View of Financing

Life—Cycle Financing of the

Entrepreneurial Company

Financing Growth at eBay

Other Forms of External Financing

Matching Assets and Financing

Summing Up

7 Angels and Venture Capitalists

For Serious Outside Equi ry

Business Angels

Venture Capitalists

Making a Presentation

A Caveat on Taking VC Capital

Summing Up

8 Going Public

Adventures in the Capital Markets

Pros and Cons of Going Public

The Makings of an IPO Candidate

The Role of the Investment Bank

……

9 Enterprise Growth

10 keeping the Entrepreneurial Spirit Alive

11 Harvest Time

Appendix A: Understanding Finanicial Statements

Appendix B: Breakeven Analysis

Appendix C: Valuation Concepts

Appendix D: Online Help When You Need It

Appendix E: Rule

Notes

Glossary

For Further Reading

Index

About the Subject Adviser

About the Writer

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书籍介绍

From the basics of writing a business plan to the challenges of developing a marketing and sales program, this is the essential resource for success with a new venture Drawing on rich content from Harvard Business School Publishing and other sources, this concise guide is carefully crafted to provide a highly practical resource for readers with all levels of experience, and will prove especially valuable for the new manager.

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创业者百宝箱:开创和发展新企业的工具与技巧