开办和经营商务在线 Starting and Running an Online Business For Dummies？ pdf snb 115盘 kindle 在线 下载 pmlz mobi

Whether you're a budding entrepreneur or a small business owner looking to expand your business online, this up-to-date guide covers all the essentials you need to know to set up a Web site and start trading quickly and profit- ably. With strategies to help you identify your market, design your Web site, use new technology, trade securely, and stay ahead of the competition, this book is just what you need to succeed.

Dan Matthews is Group Online Editor of Caspian Publishing, which producesmagazines, Web sites, and events for an audience of UK entrepreneurs. Greg Holden is the author of over 25 books including eBay PowerUser's Bible.

Introduction

　About This Book

Conventions Used in This Book

Foolish Assumptions

How This Book ls Organised

　Part 1: Strategies and Tools for Your Online Business

　Part I1: Establishing Your Online Presence

　Part III: Running and Promoting Your Online Business

　Part IV: The Necessary Evils: Law and Accounting

　Part V: The Part of Tens

Icons Used in This Book

Where to Go from Here

Part Ⅰ: Strategies and Tools for your Online Business ..

　Chapter 1: Opening Your Own Online Business in Ten Easy Steps

The Time Is Now

Step 1: Identify a Need

　　 Getting to know the marketplace

　 'Cee-ing' what's out there

　　　Working out how to do it better

Step 2: Know What You're Offering

Step 3: Come Up with a Virtual Business Plan

Step 4: Get Your Act Together and Set Up Shop

　　Finding a host for your Web site

　 　Assembling the equipment you need

　　Choosing business software

Step 5: Get Help

　　Hiring technical bods

　 　Gathering your team

Step 6: Construct a Web Site

　　Making your site content-rich

　　Establishing a visual identity

Step 7: Process Your Sales

Providing a means for secure transactions

How not to cook your books

　　Step 8: Provide Personal Service

Sharing your expertise

Making your site appealing

E-mailing your way to the top

　　Step 9: Alert the Media and Everyone Else

Listing your site with lnternet search services

Reaching the whole Internet

　　Step 10: Review, Revise, and Improve

Taking stock

Updating your data

　Chapter 2: Choosing and Equipping Your New E-Business...

Starting Off on the Right Foot

Mapping Out Your Online Business

　 Looking around

　 Making your mark

　Evaluating commercial Web sites

Flavours of Online Businesses You Can Taste Test

　　Selling consumer products

　 　Punting what you're good at

　　Making money from your expertise

　　Creating opportunities with technology

　 　Being a starving artist without starving

Marketing One-to-One with Your Customers

　　Focus on a customer segment

　 　Boost your credibility

　　Create customer-to-customer contact: Everybody wins

　　Be a player in online communities

　　Add ways to sell and multiply your profits

Easyware (Not Hardware) for Your Business

　　The right computer for your online business

　 　Processor speed

　　Hard drive storage

　 　CD-RW/DVD~RW drive

　 　Monitor

　　Fax equipment

Image capture devices

Getting Online: Connection Options

Software Solutions for Online Business

Web browser

Web page editor

　……

Chapter 3: Selecting the Right Web Host and Design Tools

Chapter 4: Profiting from New Business Tools

Part Ⅱ: Establishing your Online Presence

Chapter 5: Giving Your E-Business Site Structure and Style

Chapter 6: Attracting and Keeping Customers

Chapter 7: Building in Security Up Front

Chapter 8: Monitoring and Improving Your Business

Part Ⅲ: Running and Promoting your Online Business

　Chapter 9: Easing the Shopping Experience

　Chapter 10: Running a Business on eBay.co.uk

　Chapter 11: Accepting Payments

　Chapter 12: Service with a Virtual Smile

　Chapter 13: Search Engines: What You Need to Know

Part Ⅳ: The Necessary Evils: Law and Accounting

　Chapter 14: Making It All Legal

　Chapter 15: Online Business Accounting Tools

Part Ⅴ: The Part of Tens

　Chapter 16: Ten Must-Have Features for Your Web Site

　Chapter 17: Ten Hot Ways to Be an Ontrepreneur

　Chapter 18: Ten Must-See Web Sites for Online Entrepreneurs

Index

Dan Matthews is Group Online Editor of Caspian Publishing, which produces magazines, Web sites, and events for an audience of UK entrepreneurs. Primarily working on reaibusiness.co.uk, Dan writes about stellar business success stories as well as up-and-co

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