MANAGEMENT COMMUNICATION pdf snb 115盘 kindle 在线 下载 pmlz mobi

For managerial communication courses.

Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

O’Rourke, Management Communication 4e TOC

Chapter 1: Management Communication in Transition

Chapter 2: Communication and Strategy

Chapter 3: Communication Ethics

Chapter 4: Speaking

Chapter 5: Writing

Chapter 6: Persuasion

Chapter 7: Technology

Chapter 8: Listening and Feedback

Chapter 9: Nonverbal Communication

Chapter 10: Intercultural and International Communication

Chapter 11: Conflict Management

Chapter 12: Business Meetings

Chapter 13: Meeting the Media

Appendix A: Analyzing a Case Study

Appendix B: Writing a Case Study

Appendix C: Sample Business Letter

Appendix D: Sample Business Memo

Appendix E: Sample Strategy Memo

Appendix F: Documentation

Appendix G: Media Relations for Business Professionals

Appendix H: Sample Press Release

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书籍介绍

For managerial communication courses. Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

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