事先想好二种产品：揭穿商标的神秘 Think Two Products Ahead: pdf snb 115盘 kindle 在线 下载 pmlz mobi

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.

Foreword (Mark Joyner).

Preface.

Introduction.

1. Pool Hall Wisdom

2. Brand Misinformation versus Back-End Thinking.

3. The Common Thread and Thinking Two Products Ahead.

4. Branding? Be Good to Your Gander.

5. Branding Processes Are Strikingly Similar.

6. What’s a Brand Essence?

7. Legendary Branding.

8. Extracting a Brand Essence.

9. The Kama Sutra of Marketing: Five Basic Positions.

10. Framing to the Right Target Audience.

11. Structured Creativity: Framing Tools.

12. Creativity on Demand: Why Ad Agencies Can’t Brainstorm.

13. Feed Their Passions.

14. Plan to Have Many Conversations.

15. Everything Communicates.

16. Storytelling: Letting the Genie Out of the Bottle.

17. Branding and Thinking Two Products Ahead.

Afterword: Myth, Magic, and Making Money the Old-Fashioned Way (Dave Lakhani).

Appendix A. AKS.

Appendix B. Jeff Lloyd’s Secret to Commercial Residential real Estate Sales.

Appendix C. How to turn Every First Sale into a Residual Stream of Income: Direct Response Branding, FREE Seminar Details and Downloads.

$197 e-Book.

Acknowledgments.

Index.

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：事先想好二种产品：揭穿商标的神秘 Think Two Products Ahead:在线阅读

在线听书地址：事先想好二种产品：揭穿商标的神秘 Think Two Products Ahead:在线收听

在线购买地址：事先想好二种产品：揭穿商标的神秘 Think Two Products Ahead:在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

This commonsense guide lets you develop your brand with the same techniques and technologies as the big players-but without all the cost. You'll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.