Open Leadership: How Social Technology Can Transform The Way You Lead(ISBN=9780470597262) pdf snb 115盘 kindle 在线 下载 pmlz mobi

An essential guide for leaders who want to use social media to

be "open" while maintaining control "Be Open, Be Transparent, Be

Authentic" are the current leadership mantras-but companies often

push back. Business is premised on the concept of control and yet

the new world order demands openness-leaders do not know how to be

open "and" be in control. This must-have resource will help the

modern leader understand how to lead in the new open world-where

blogging, twittering, facebooking, and digging are becoming the

norm. the author lays out the steps that leaders must take to

transform their organizations and themselves into being "open" -and

exactly what that will mean. Shows how to use social media to

become an open organization Offers basic advice for leaders who are

adapting to the new era of openness in the marketplace The author

Charlene Li is one of the foremost experts on social media and

technologies In easy-to-understand language, this book will help

leaders orient themselves to social networking and other

technological advances.

Introduction

PART I: THE UPSIDE OF GIVING UP CONTROL

1 Why Giving Up Control Is Inevitable

2 The Ten Elements of Openness

PART II: CRAFTING YOUR OPEN STRATEGY

3 Objectives Determine How Open You Will Be

4 Understanding and Measuring the Benefits of Being Open

5 Structuring Openness with Sandbox Covenants

6 Orchestrating Your Open Strategy

PART III:OPEN LEADERSHIP: REDEFINING RELATIONSHIPS

7 Open Leadership: Mind-sets and Traits

8 Nurturing Open Leadership

9 The Failure Imperative

10 How Openness Transform Organizations

Endnotes

Acknowledgements

The Author

Subject Index

Name Index

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书籍介绍

《开放:社会化媒体如何影响领导方式》内容简介：我们正处在数字化和网络化的时代。社会化媒体逐渐改变着我们的生活和社会交往方式。微博则彻底颠覆了信息传递的方式和理念，甚至能够瞬间影响到组织的兴衰成败。这两个方面都会对现代社会和组织的领导力产生巨大的冲击和深刻的影响。如何敞开怀抱、拥抱变化、规避风险、真诚沟通，从而有效实施和巩固领导力，是摆在每个管理者面前的迫切问题。《开放:社会化媒体如何影响领导方式》通俗易懂，行文活泼，征引了戴尔、思科、宝洁等世界500强企业的生动案例，以及来自美国国务院等政府部门的案例。通过这些经典的案例，本书巧妙地揭示了如何使用博客、微博等新兴媒体技术，提高效率、增强沟通，让组织机构的领导者在全新的媒体时代游刃有余、脱颖而出、独占鳌头。《开放:社会化媒体如何影响领导方式》是一本关于领导者如何通过开放获得成功的管理书籍，对于如何培养开放领导力和如何使组织转型值得仔细品鉴和学习的管理宝典。《开放:社会化媒体如何影响领导方式》作者查伦•李是世界公认的社交网络方面的权威研究人士，她的《公众风潮:互联网海啸》一书是第一本教会企业在网络时代生存的畅销书。 An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open "and" be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. Shows how to use social media to become an open organization Offers basic advice for leaders who are adapting to the new era of openness in the marketplace The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

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开放:社会化媒体如何影响领导方式