在eBay上赚钱的非官方指南 The Unofficial Guide to Making Money on eBay pdf snb 115盘 kindle 在线 下载 pmlz mobi

More than 430,000 people run full- or part-time businesses on eBay. Whether you want to become a PowerSeller yourself, supplement an established bricks-and-mortar business, or just make some extra money by cleaning out your garage and attic, this guide will help you get your merchandise going?going?gone! It tells you how to do everything from opening your seller's account and listing your items to collecting the payments. Chockfull of tips, techniques, and expert advice from "The Queen of Auctions," Lynn Dralle, it includes:

Vital Information for maximizing your sales, including the top ten eBay categories；

Insider Secrets on acquiring merchandise, creating effective listings, earning positive feedback, and more；

Money-Saving Techniques, including the best ways to ship various types of merchandise；

Money-Making Techniques, such as selling collectibles individually rather than as a set；

Time-Saving Tips, such as setting up efficient areas for staging, storage, and shipping；

The Scoop on the latest trends, including Buy It Now sales and eBay drop-off stores.

作者简介：

LYNN DRALLE is an antique dealer and an eBay PowerSeller who has earned up to $20,000 a month through online auctions. An award-winning author and popular lecturer on buying and selling on eBay, she has written The 100 Best Things I've Sold on eBay and co-authored How to Sell Antiques and Collectibles on eBay...and Make a Fortune, and has appeared on national television.

About the Author

Introduction

Ⅰ Laying the Foundation for Selling on eBay

1 eBay Basics

A brief history of eBay

Business potential on eBay

Understanding auction terms

Understanding auctions

Selling direct versus using eBay drop-off stores

Just the facts

2 The eBay Advantage

Fragmented industry—within the eBay model

Selling one item at a time

Finding an alternative to a garage sale

Supplementing your hobby

Selling your own creations

Funding for special causes

Running a part-time business

Liquidating an estate

Supplementing your store front

Turning into a full-time seller

Just the facts

3 Determining What to Sell

Cars and eBay Motors

Consumer electronics

Computers and networking

Clothing, shoes, and accessories

Books, movies, and music

Home and garden

Collectibles (and antiques)

Sports

Toys and hobbies

Jewelry and watches

Just the facts

4 Acquiring Your Merchandise

Your house

Buying items to sell on eBay

Selling homemade goods

Selling for others

Just the facts

Ⅱ How to Get Started Selling on eBay

5 First Steps to Building a Business

Thinking about your business goals

Writing a business plan

Business licenses and sales tax

Legal fees and income taxes

Insurance

Just the facts

6 Get Your Work Space Organized

Evaluating your hardware needs

Set up your computer workstation

Setting up your other work areas

Just the facts

7 First Steps to Starting Your eBay Business

Start by spending time on eBay

Set up a seller’s account

Know how money is collected on eBay

Just the facts

8 Shipping

Comparing shipping companies

Shipping different types of merchandise

Setting up your shipping station

Purchasing shipping supplies

Charging for shipping/handling/insurance

International shipments

Just the facts

Ⅲ Building Your Business

9 Preparing Your Items for Sale

Establish a routine

Cleaning

Writing up the details

Just the facts

10 Photographing Your Item

Setting up your photo studio or area

Quality and features

Photography tricks

Saving your photos to your hard drive

Editing

Picture Manager

Just the facts

11 Doing Your Research

Identify your item

Pay an expert to identify your item

Researching the competition

Just the facts

12 Listing Your Item

Making eBay a daily routine

Starting a new listing

Categorizing your item

Writing a good title for your listing

Using item specifics to search

Writing a good description

Just the facts

13 Listing Your Item and Making Decisions

Calculating your auction starting price

Duration

Quantity

Item location

Add pictures

Choosing extra features

Payment and shipping

Review and submit your listing

Just the facts

14 During the Auction

Keeping a close eye on your auctions

Answering questions through My eBay and e-mail

Fixing a mistake in your listing

Quoting overseas shipping costs

Just the facts

Ⅳ How to Make Your Transaction a Successful One

15 Completing the Sale

Find out what sold and to whom

Notifying the winning bidder

Collecting the money

Shipping the item

E-mailing tracking numbers

Leaving feedback

Just the facts

16 Troubleshooting

Your customer doesn’t pay

Your customer is unhappy with the purchase

Your shipment never arrives

Your shipment arrives damaged

You ship the wrong item

Your customer leaves you negative feedback

Just the facts

17 What to Do if Your Item Doesn’t Sell

Relisting items at auction

Opening an eBay store

Donating to charity, selling on consignment, or holding a garage sale

Just the facts

Ⅴ The Future of Your Business and eBay

18 The Future of Your Business on eBay

Making (and keeping) loyal customers

Driving traffic to your eBay auctions

Marketing your eBay store

Just the facts

19 The Future of eBay and Online Auctions

Looking at eBay’s predictions

Using eBay’s growth to your advantage

Avoiding fraudulent phishing e-mails

Just the facts

Appendix

Index

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