健康护理计划Business Planning for Healthcare Management pdf snb 115盘 kindle 在线 下载 pmlz mobi

Praise for the first edition:

"The book's major strength is that it allows the author, Carolyn Semple Piggot, to use a very accessible style, without a great burden of academic theory or case studies. What theory it does contain is expertly used to provide a rationale for the service she cites...The book is an excellent tool for any clinician or junior manager to prepare a business plan. Both would gain knowledge and understanding without excessive effort." Health Service Journal.

The revised and updated edition of this bestselling book is both practical and topical. It addresses planning strategies that will work for healthcare organisations. The advice and practical aids are designed to help readers with easy-to-find answers to common planning questions. The careful use of theory provides a rationale for the services cited to help the reader understand the limits of the advice and when it is necessary to seek expert help. A particularly good example of this is seen in chapter five in which an asthma study is used to illustrate how business planning issues arise from clinical issues.

Pragmatic in its approach, the book will prove both interesting and useful to hospital managers, clinical practitioners and others new to management.

Acknowledgements

1 What is planning?

　Introduction

　Short-term versus long-term

　Corporate strategy

　Six planning myths

　Why plan?

　　Why do we need a healthcare plan?

　Planning in the NHS

　 Purpose of plans

　　Criteria for effective planning

　 Keys to growth

　 Role of the chief executive

　Summary

2 The planning process

　The first step - the mission statement

　　Checklist: Steps to creating a mission statement

　Environmental trends

　Scenario

　　STEP analysis

　Where are we now?

　How is a SWOT constructed?

　　Strengths

　　Weaknesses

　　Opportunities

　 Threats

　 Key questions for the SWOT

　Key issues

　 Managerial dilemmas

Critical success factors

　 Questions to help define CSFs

Where do we want to get to?

Objectives

　 Example of objectives from the National Priorities

　 Guidance 1999/00-2001/02

How do we get there?

　 Action plans

　 Management approach

The budget and the business plan

　 Analysis of resources for a commissioner

　 Budget headings for a provider

　 Checklists for commissioners and providers

The management process

　Contingency planning

　Techniques to assist the planning process

　 Brainstorming

　 Evaluation

3 Implementation

　The challenge of implementation

　How do we get there (continued)?

　　The change process

　Competencies for managing change

　　Core competency framework

　Communication

　　Communications checklist

4 Evaluation

　How far have we got?

Management by objectives

　　Monitoring results

　　Measures of success

　The concept of outcomes

　The role of audit

　Patient satisfaction

　The role of questionnaires

……

5 Planning for health improvement

6 joint planning and collaboration with

7 Managing stakeholderes

8 planning for change

9 Role of the board

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