Design for Communication: Conceptual Graphic Design Basics 通讯设计：概念图形设计基础 pdf snb 115盘 kindle 在线 下载 pmlz mobi

Design for Communication offers a unique approach to mastering the basic design principles, conceptual problem-solving methods, and critical-thinking skills that distinguish graphic designers from desktop technicians.

This book presents forty-two basic to advanced graphic design and typography assignments collaboratively written by college educators to teach the fundamental processes, concepts, and techniques through hands-on applications. Each assignment is illustrated with actual student solutions, and each includes a process narrative and an educator's critical analysis revealing the reasoning behind the creative strategies employed by each individual student solution.

Assignments are organized from basic to advanced within six sections:

The elements and principles of design；Typography as image；Creative word play；Word and image；Grid and visual hierarchy；Visual advocacy.

Design for Communication is a highly visual resource of instruction, information, ideas, and inspiration for students and professionals.

作者简介：

ELIZABETH RESNICK is Chair of Communication Design at the Massachusetts College of art in Boston.She also operates a design studio specializing in publication design and corporate communications.

Introduction

What Is Graphic Design?

What Do Graphic Designers Do?

I Want to Be a Graphic Designer--Where Do I Begin?

The Design Process

Why Bother with Such a Long Process When I Just Like to Make Things?

Why Should I Do These Assignments?

Section 1: The Elements and Principles of Design

Star Symbol/Susan Merritt, San Diego State University, San Diego

Object Semanfics/Kermit Bailey, North Carolina State University, Raleigh

Symbol Design/Lisa Fontaine, Iowa State University, Ames

Lettermark/Susan Merritt, San Diego State University, San Diego

Vinyletteror/Kenneth Fitzgerald, Old Dominion University, Norfolk

Letterform as Shape/Jan Conradi, State University of New York at Fredonia

Concert Poster/Arnold Holland, California State University, Fullerton

Design History Chair/Hank Richardson, Portfolio Center, Atlanta

Section 2: Typography as Image

Shaping Words/Richard Ybarra, Art Institute of California, San Diego

Newspaper Stories——A Typographic Workshop/Jurgen Hefele, Fachhochschule

Augsburg, Germany

Typographic Self-Portrait/Esen Karo], Mimar Sinan University, lstanbul, Turk

Typographic Self-Portrait/Elizabeth Resnick, Massachusetts College of Art, Boston

Typeface Poster/Hyun Mee Kim, Samsung Art and Design Institute, Seoul, Korea

Directions Poster/Frank Baseman, Philadelphia University, Philadelphia

Poetry in Motion/Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston

Section 3: Creative Wordplay

Descriptive Pairs/Elizabeth Resnick, Massachusetts College of Art, Boston

Letters as Image/Hyun Mee Kim, Samsung Art and Design Institute, Seoul

Concrete Poetry/Kenneth Fitzgerald, Old Dominion University, NooColk

Arthur Murray Dance Advertisement/Frank Baseman, Philadelphia University, Philadelphia

CD Cover: Typographic Music/Heather Corcoran, Washington University, St. Louis

Section 4: Word and Image

Word and Image/Elizabeth Resnick, Massachusetts College of Art, Boston

Book Cover Design: The Interpretation of Dreams by Sigmund Freud/Elizabeth Resnick, Massachusetts College of Art, Boston

Book Cover Design: Einstein's Dreams by Alan Lightman/Elizabeth Resnick, Massachusetts College of Art, Boston

Postage Stamp Design: A Celebration of Cultural Diversity in America Elizabeth Resnick, Glenn Berger, Massachusetts College of Art, Boston

Postage Stamp Design: A Celebration of American Primary Education: Reading, Writing, Mathematics, and Science/Elizabeth Resnick, Massachusetts College of Art, Boston

Stamp Design/Michael Burke, Fachhochschule Schwabisch Gmand, Germany

Sculpture Poster/Tom Briggs, Massachusetts College of Art, Boston

Gardening Poster/Karen Berntsen, Carnegie Mellon University, Pittsburgh

The Kitchen of Meaning Exhibition Poster/Kermit Bailey, North Carolina State University, Raleigh

Section 5:Grid and Visual Hierarchy

Section 6:Visual Advocacy

Bibliography

Instructor Contact Information

Index

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