与鲨共泳：顶级人脉专家教你赢得销售、谈判、管理优势Swim with the Sharks Without Being pdf snb 115盘 kindle 在线 下载 pmlz mobi

Bestselling author and envelope magnate Mackay exhorts listeners to work harder and smarter, weaving personal anecdotes into a creed of success through persistence, instinct, and planning. Hard-boiled business advice like this benefits managers, salespeople, and entrepreneurs of every stripe, especially those susceptible to hale-fellow-well-met sentiments and Knute Rockne drive. Not without humor, not without a dash of humility, Mackay offers nuggets of advice that may help listeners excel. Oh, and the "sharks"--they are apparently other businesspeople who cut their teeth on Napoleon Hill and Dale Carnegie. This piece would benefit from a casual interview with the author after the reading. D.J.B. © AudioFile 2003, Portland, Maine-- Copyright © AudioFile, Portland, Maine --This text refers to the Audio CD edition.

Authors Note

Foreword by Kenneth Blanchard

Acknowledgments

CHAPTER ONE Id Like 15000Tickets for Tonights Game Please

CHARTER TWO Harvey Mackay s Short Course in Salesmanship

Lesson1 Its Not How Much Its Worth Tt s How Much People Think Its Worth

Lesson2 There are Objections to Every Propostion No Matter How Attractive

Lesson3 Knowing Something About Your Customer IS Just as Important as Knowing Everything About Your Product

Lesson4 The 66-Question Customer Profile

Lesson5 The Mackay 66 Continued:War Stories

Lesson6 Once You Attack Your Personality to a Proposition People Start Reacting

Lesson7 Racial and Religious Prejudice and Human Envy Have Not BeenEliminated

Lesson8 HowtoHandle The Tough Prostpect

Lesson9 Create Your Own Private Club

Lesson10 Short Notes Yield Long Results

Lesson11 The Second-Best Place to Look for New Business

Lesson12 What Every Salesperson-and Not Enough Entrepreneurs-Know

Lesson13 Keep Your Eye on Your Time Not on Your Watch

Lesson14 If You Dont Have a Destination Youll Never Get There

Lesson15 Believe in Yourself Even WHen No one Else Does

Lesson16 Seek Role Models

Lesson17 Fantasize

Lesson18 The Easiest Least Expensive and Most Neglected Form of Advertising

Lesson19 Show Me a Guy Who Thinks Hes a Self-Made Man and Ill Show You the Easiest Sell in the World

CHATER THREE Harvey Mackay s Short Course on Negotiation

Lesson20 Smile and Say No Until Your Tongue Bleeds

……

CHAPTER FOUR Havry Mackay s Short Course in Management

CHAPTER FIVE Quickies

CHAPTER SIX Helping Your Kids Beat the Odds

CHAPTER SEVEN The Closer:How to Succeed

Index

About the Author

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梦到你自己成功的景象，是激励你达到目标的最有力的方法。

书籍介绍

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.Outnegotiate by knowing when to "smile and say no" and when to "send in the clones." This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.