Winning Investors Over(ISBN=9781422115022) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　There was a time (the 1980s and 1990s) when it seemed easy for

executives to please Wall Street. That hasn't been true for a

while. The stock market has become an unforgiving place, and

dealing with dissatisfied investors part of the daily job of CEOs,

CFOs and investor-relations executives. There are right ways and

many, many wrong ways to face an angry mob. Nobody knows them

better than Baruch Lev. He's done the research. He's analyzed the

data. And he has developed a set of authoritative, often surprising

instructions for dealing intelligently with Wall Street. This book

tells what to do when your company disappoints investors, gets

slammed by financial analysts, or finds itself mired in lawsuits

all of which have a negative effect not just on stock prices but on

employee recruitment (who wants to work for a losing company?),

consumer behavior (who wants to buy a major product of a failing

firm?), and supply chain development (who wants to partner with a

troubled enterprise?). Stripped of cliches and emotional arguments,

and backed up by extensive research by Lev and other finance

scholars, the book amounts to an indispensable capital-markets

operating manual for executives. And its overarching message is an

inspiring and perhaps surprising one: Honesty turns out to good for

business.

    Acknowledgments

    Introduction

    Why Restoring Investors" Trust in

    Managers Is Now Critical

1. It's Not the End of the World

    What to Do---and Not Do--when Faced with

    Missing the Consensus Earnings Estimate

2. Do We Have a Story for You

    How Soft Information Can Change Stock

Prices

3. To Manage or Not to Manage Earnings?

    Why You Shouldn't Even Think of

   Manipulating Financial Information

4. Kill All the Lawyers?

   How to Immunize Your Company from Class-Action

Lawsuits

5. Nothing in Excess

   The Hazards of Under- and Overpriced

   Shares, Particularly the Latter

6. Guiding the Misguided

   Why It's Beneficial to Assist Investors

   With Forward-Looking Information

　……

　　Baruch Lev is the Philip Bardes Professor of Accounting and

Finance at New York University’s Stern School of Business and the

director of both the Vincent C. Ross Institute for Accounting

Research and the Project for Research on Intangibles. He is a

permanent visitor at école Nationale Des Ponts and Chaussées

(Paris) and City University Business School (London).

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媒体评论

　　"excellent new book..." - "The Economist""The book offers

valuable counsel on how to manage investors' expectations and

reactions through policies of forthrightness. And, from an

investor's standpoint, it provides a valuable window on how such

policies should be pursued." ."..his latest book, is a serious

survey of recent academic literature on corporate and

capital-markets behavior, supported by his own fresh research, all

synthesized into a set of digestible principles for corporate

managers seeking to cultivate healthy and mutually beneficial

relations with investors and analysts." - "Barron's""Lev's wisdom

is pithy and profound." -- Business Outlook India"this is a very

good book indeed with real practical application." "It's worth a

look." - Investor Relations Society

书籍介绍

There was a time (the 1980s and 1990s) when it seemed easy for executives to please Wall Street. That hasn't been true for a while. The stock market has become an unforgiving place, and dealing with dissatisfied investors part of the daily job of CEOs, CFOs and investor-relations executives. There are right ways and many, many wrong ways to face an angry mob. Nobody knows them better than Baruch Lev. He's done the research. He's analyzed the data. And he has developed a set of authoritative, often surprising instructions for dealing intelligently with Wall Street. This book tells what to do when your company disappoints investors, gets slammed by financial analysts, or finds itself mired in lawsuits all of which have a negative effect not just on stock prices but on employee recruitment (who wants to work for a losing company?), consumer behavior (who wants to buy a major product of a failing firm?), and supply chain development (who wants to partner with a troubled enterprise?). Stripped of cliches and emotional arguments, and backed up by extensive research by Lev and other finance scholars, the book amounts to an indispensable capital-markets operating manual for executives. And its overarching message is an inspiring and perhaps surprising one: Honesty turns out to good for business.