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PERSUASIVE PRESENTATIONS 有说服力的展示书籍详细信息

  • ISBN:9781905814114
  • 作者:暂无作者
  • 出版社:暂无出版社
  • 出版时间:2007-09
  • 页数:144
  • 价格:167.20
  • 纸张:铜版纸
  • 装帧:平装
  • 开本:24开
  • 语言:未知
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内容简介:

  Recent research in the US has revealed that corporate managers spend 50 per cent of their working day making, watching or preparing presentations. Research also identifies public speaking as a greater fear for people than such horrors as death and poverty. (According to comedian Jerry Seinfeld, an American asked to give the eulogy at a funeral would prefer to be in the coffin!) This poses a serious dilemma for anyone who is climbing the corporate ladder. Success is closely related to how well one can deliver a persuasive point of view â yet the prospect of making a presentation is, for many, fraught with anxiety. Surprisingly, there is little formal or on-the-job training for these rhetorical skills. Persuasive Presentations will show anyone how to plan, prepare and deliver a presentation with absolute confidence. It is designed to ensure the interaction is outcome-driven and that the audience will give the required response. Even the performance elements of the work â visual support, language and non-verbal communication through movement and gestures â are designed with the audience in mind. The end result is a presentation that is more memorable, more persuasive, is delivered with greater confidence and takes less time to prepare.


书籍目录:

1.How to use this book

2.The Who: Who's talking?Who's listening?

3.The What: What is there to say?What needs to be said?

4.The How: How do we tell 'em?

5.Conclusion

Index

Acknowledgments


作者介绍:

Nick Souter has spent his life in the creative business. He trained as a graphic designer and photographer before joining J Walter Thompson as an art director, and then Leo Burnett as Creative Director of their London office. In 2005 he joined 6 degrees C


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书籍介绍

Recent research in the US has revealed that corporate managers spend 50 per cent of their working day making, watching or preparing presentations. Research also identifies public speaking as a greater fear for people than such horrors as death and poverty. (According to comedian Jerry Seinfeld, an American asked to give the eulogy at a funeral would prefer to be in the coffin!) This poses a serious dilemma for anyone who is climbing the corporate ladder. Success is closely related to how well one can deliver a persuasive point of view â yet the prospect of making a presentation is, for many, fraught with anxiety. Surprisingly, there is little formal or on-the-job training for these rhetorical skills. Persuasive Presentations will show anyone how to plan, prepare and deliver a presentation with absolute confidence. It is designed to ensure the interaction is outcome-driven and that the audience will give the required response. Even the performance elements of the work â visual support, language and non-verbal communication through movement and gestures â are designed with the audience in mind. The end result is a presentation that is more memorable, more persuasive, is delivered with greater confidence and takes less time to prepare.


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  • 实用性:9分

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  • 结构布局:7分

  • 新颖与独特:9分

  • 情感共鸣:5分

  • 引人入胜:9分

  • 现实相关:9分

  • 沉浸感:8分

  • 事实准确性:4分

  • 文化贡献:3分


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