BUSINESS GROWTH STRATEGIES FOR ASIA PACIFIC(亚太地区商业增长战略) pdf snb 115盘 kindle 在线 下载 pmlz mobi

"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically and to execute effectively. This book is one of the best available to help serve this purpose."

--Koh Boon Hwee, Chairman, Singapore Airlines

"This book's comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner's guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to execute their business strategies for Asia."

--Dr Morris Chang, Chairman and CEO, Taiwan Semiconductor Manufacturing Corporation (TSMC)

"In this book, the authors have used numerous examples and case studies from a broad range of industries to highlight the critical importance of defining a strategy for Asia with local market characteristics. Where they have excelled is in their systematic use of analytical models to describe the complex business environment. I believe that the readers will unlock the value of this book when they start following the models proposed to plan for their Asia Pacific business strategy."-Jim Morgan, Chairman and CEO, Applied Materials

"Drawing on the considerable experience of two of Asia Pacific's successful practitioners, this work is a compelling business map for anyone wanting to engage in business in Asia Pacific and a necessary part of the tool-kit of the asian specialist laying out a path to success in this dynamic part of our world."

--Armin Meyer, Chairman and CEO, Ciba Specialty Chemicals

Acknowledgements

Foreword

Preface

List of Abbreviations

Introduction

PART Ⅰ: A MACROSCOPIC VIEW OF THE ASIA PACIFIC REGION

　Chapter 1 Strategic Viewpoints on Asia Pacific Case 　　Study: GE vsHaier

　Chapter 2 Understanding Asian Culture and Business 　　Practice Case Study: Singapore Airline vsBritish Airways

　Chapter 3 Asia Market Opportunities

　　Case Study:Volkswagen vsToyota

PART Ⅱ: MICROSCOPIC VIEW OF THE ASIA PACIFIC REGION

　Chapter 4 Analyzing the Competition

　　Case Study: Citigroup vsHSBC

　Chapter 5 Technology Factor

　　Case Study: Motorola vsSamsung Eletronics

　Chapter 6 Cost Factor

　　Case Study: Dow Chemical vsFormosa Plastics Group

PART Ⅲ: FORMULATING AND IMPLEMENTING A STRATEGY FOR GROWTH

　Chapter 7 Formulating a Successful Business Strategy

　 Case Study: TSMC vsTexas Instrument

　Chapter 8 Direct Investment and Other Strategic Options

　　Case Study: Nestlé vsWahaha

　Chapter 9 Defining an Effective Asia Pacific Organization

　　Case Study: Dell vsFoxconn

　Chapter 10 Managing Human Resources

　　Case Study: Microsoft vsWipro

　Chapter 11 Implementing Business Growth Strategy

　　Case Study: Johnson & Johnson vsCipla

References and Bibliography

Index

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作者简介：

Dr. Willie Chien has had considerable experience of working as a senior executive in various Asia Pacific countries for several Western multinationals. For the past two decades, he has been devoting himself to numerous technical, operational, strategic-planning, business-development and regional-management positions in the Asia Pacific region. He is also a visiting lecturer at Aspire Academy.

书籍介绍

"Readers will find this book useful as a guide to understanding Asian business from both the macroscopic and microscopic standpoints.... Any company that wishes to win in Asia must properly develop and train its managers to think strategically and to execute effectively. This book is one of the best available to help serve this purpose."

　　　--Koh Boon Hwee, Chairman, Singapore Airlines

　　"This book's comprehensive and insightful coverage on business growth strategies for Asia Pacific makes it one of the best practitioner's guides. Stan Shih, one of the most respectful entrepreneurs of our time, has joined force with Dr. Willie Chien and Dr. Po-Young Chu to share their valuable experiences with those who wish to develop their business in Asia. The methodology proposed by the authors to analyze the complex competitive conditions and subtle cultural factors related to Asian market provides enormous help for international companies, either Western or Asian, to plan and to execute their business strategies for Asia."

　　　--Dr Morris Chang, Chairman and CEO, Taiwan Semiconductor Manufacturing Corporation (TSMC)

　　"In this book, the authors have used numerous examples and case studies from a broad range of industries to highlight the critical importance of defining a strategy for Asia with local market characteristics. Where they have excelled is in their systematic use of analytical models to describe the complex business environment. I believe that the readers will unlock the value of this book when they start following the models proposed to plan for their Asia Pacific business strategy."

　　　--Jim Morgan, Chairman and CEO, Applied Materials

　　"Drawing on the considerable experience of two of Asia Pacific's successful practitioners, this work is a compelling business map for anyone wanting to engage in business in Asia Pacific and a necessary part of the tool-kit of the asian specialist laying out a path to success in this dynamic part of our world."

　　　--Armin Meyer, Chairman and CEO, Ciba Specialty Chemicals

　　Asia's rapid economic growth offers both threats and opportunities for foreign investors. Experience has shown that those who plunge into the Asian market without an effective business strategy and a cohesive implementation plan usually under-perform, regardless of whatever success they may have had in their home markets. For those who understand the Asian cultural background and the subtleties of the market, however, the rewards can be substantial.

　　That Asian companies are increasingly establishing themselves as leaders in their respective industry segments is made abundantly clear in the many case studies in this book, in which the authors include a close analysis of some of Asia's most compelling success stories:

·Toyota Motor Corporation

·Singapore Airlines

·Samsung Electronics

·TSMC (semiconductors)

·Formosa Plastics Group (chemicals)

·Haier (white goods).

　　The competitive landscape for most industries today is shifting at an unprecedented pace and on a global scale. If any company, no matter where it is located, intends to remain competitive, there is simply no room for complacency.

　　This book proposes several innovative models and ideas to help readers measure and analyze market opportunities in Asia, and provides valuable insights into consumer behavior, value-chain analysis, innovation capabilities and cost benchmarks within an Asian context. The authors introduce a comprehensive methodology for formulating and implementing a business strategy built around having the right people in the right organizational structure. In adapting Western management theory and practice to the specific needs of the Asian market environment, this book will prove invaluable to anyone wishing to do business in the Asia Pacific region.