Edison on Innovation: 102 Lessons in Creativity for Business and Beyond爱迪生论创新：商业及其它创造力102讲 pdf snb 115盘 kindle 在线 下载 pmlz mobi

In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.

Preface

Introduction

Lesson1:stop thinking and act like a genius

1.life story of a middle American

2.getting your hands dirty

　Lesson2: experiment with everything

　Lesson3: become a boy of the nineteenthe century

　Lesson4: knowing

　Lesson5: see lt

　Lesson6: working bottom up

　Lesson7: do the thing ltself

　Lesson8: cut and try

　Lesson9: know properties, not theories

　Lesson10: understand hands-on; touch everything

　Lesson11: miss no detail

　Lesson12: know what’s going on inside

3.how to use everything

　Lesson13: profit from disability

　Lesson14: lise no idea

　Lesson15: be exhaustive

　Lesson16:appreciate your lgnorance

　Lesson17: sharpen your tolls

　Lesson18: embrace problems

　Lesson19: problems are directions

　Lesson20: the limits of the problem approach

　Lesson21: use disaster

　Lesson22: no experiments are useless

　Lesson23: fertile failure

　Lesson24: make defects their own remedy

4.investing

　Lesson25: the ideal executive

　Lesson26: insure the permanency of an investment

　Lesson27: invest in assets

　Lesson28: start small, scale up

　Lesson29: build an invention factory

　Lesson30: support the shop

　Lesson31: build on the weakest points

　Lesson32: become a collector

5.entrepreneurship

　Lesson33: take a peverse inventory

　Lesson34: identify markets

　Lesson35: define yourself

　Lesson36: innovate without inventiong

　Lesson37: inspire confidence

　Lesson38: take the credit

　Lesson39: be legendary

　Lesson40: invent systems

　Lesson41: think bigger

　Lesson42: let research lead

　Lesson43: don’t stop experimenting

　Lesson44: invite distraction

　Lesson45: time it

　Lesson46: imagine the future

　Lesson47: get between

6.creating your customers

　Lesson48: get the news

　Lesson49: give praise to the dissatisfied customer

……

7.making rain

8.grinding it out

9.managing

10.faking genius

index

Alan Axelrod is the author of numerousbusiness and management books, includingEisenhower on Leadership and two BusinessWeek best sellers: Patton on Leadership and Elizabeth I, CEO. He is a popular speaker on leadership and has delivered speeches at venues

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In this fascinating exploration of one of the most celebrated and innovative minds, best–selling author Alan Axelrod cuts through the myths and reverence surrounding Edison’s “genius” to show how the inventor was, in fact, an ordinary man who created extraordinary work. While many of us believe that creativity, like genius, is something that just happens by chance or destiny, Edison’s life demonstrates that creativity of the very highest order can indeed be summoned up at will, and even reduced to a reliable working method and set of principles.