全球战略重新定义REDEFINING GLOBAL STRATEGY pdf snb 115盘 kindle 在线 下载 pmlz mobi

Why do so many global strategies fail—despite companies’ powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, “flat” world, and the allure of similarities, firms launch one-size-fits-all strategies.

But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in Redefining Global Strategy. Most economic activity—including direct investment, tourism, and communication—happens locally, not internationally.

In this “semiglobalized” world, one-size-fits-all strategies don’t stand a chance. Companies must instead reckon with cross-border differences. Ghemawat shows you how—by providing tools for:

Assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention.

Tracking the implications of particular border-crossing moves for your company’s ability to create value.

Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives.

In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences—as well as how other well-known companies have failed at this challenge.

Crucial for any business competing across borders, this book will transform the way you approach global strategy.

Foreword

Acknowledgments

Introduction

Part One Value in a World of Differences

　1 Semiglobalization and Strategy

　2 Differences Across Countries

The CAGE Distance Framework

　3 Global Value Creation

　　The ADDING Value Scorecard

Part Two Strategies for Global Value Creation

　4 Adaptation

　 Adjusting to Differences

　5 Aggregation

　 Overcoming Differences

　6 Arbitrage

　 Exploiting Differences

　7 Playing the Differences

　 The AAA Triangle

　8 Toward a Better Future

　 Getting Started

Notes

Selected Resources

Index

About the Author

暂无相关内容，正在全力查找中

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：全球战略重新定义REDEFINING GLOBAL STRATEGY在线阅读

在线听书地址：全球战略重新定义REDEFINING GLOBAL STRATEGY在线收听

在线购买地址：全球战略重新定义REDEFINING GLOBAL STRATEGY在线购买

暂无原文赏析，正在全力查找中！

编辑推荐

作者简介：

　　Pankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona and the Jaime and Josefina Chua Tiampo Professor (on leave) at Harvard Business School. His Harvard Business Review article Regional Strategies for Global Leadership won the McKinsey Award in 2005.

书籍介绍

在线阅读本书

Why do so many global strategies fail - despite companies' powerful brands and other border-crossing advantages? Seduced by market size, the illusion of a borderless, "flat" world, and the allure of similarities, firms launch one-size-fits-all strategies. But cross-border differences are larger than we often assume, explains Pankaj Ghemawat in "Redefining Global Strategy". Most economic activity - including direct investment, tourism, and communication - happens locally, not internationally. In this "semiglobalized" world, one-size-fits-all strategies don't stand a chance. Companies must instead reckon with cross-border differences.Ghemawat shows you how - by providing tools for: assessing the cultural, administrative, geographic, and economic differences between countries at the industry level and deciding which ones merit attention. Tracking the implications of particular border-crossing moves for your company's ability to create value. Creating superior performance with strategies optimized for adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences), and for compound objectives. In-depth examples reveal how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare have adroitly managed cross-border differences - as well as how other well-known companies have failed at this challenge. Crucial for any business competing across borders, this book will transform the way you approach global strategy.

点击链接进入中文版：

决胜于半全球化时代