国际商务函电 pdf snb 115盘 kindle 在线 下载 pmlz mobi

本教材采用英文撰写，以案例分析为主线，突出可读性和实用性特点。共分十三章，涵盖书信结构、询价与回复、资信调查、促销、报盘与还盘、订单、支付、包装、保险、运输、索赔、代理、商务合同等外贸业务各环节所涉及的信函写作要领和写作技巧。每章附有练习题及答案，以便知识的加强和巩固。

本书是高等学校国际经济与贸易专业、经济与管理类专业的双语教材，对于从事外贸业务的实际工作者亦是非常实用的参考书。

Chapter 1 Business Letter Writing

Ⅰ. Essentials of Business Letter Writing

Ⅱ. Layout of a Business Letter

Ⅲ. Miscellaneous Matters

Ⅳ. Envelope Addressing

Ⅴ. Format of Letters

Exercises

Chapter 2 Enquiries and Replies

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 3 Status Inquiry

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 4 Sales Promotion

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 5 Offers and Counter -offers

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 6 Orders

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 7 Terms of Payment

Ⅰ. Introduction

Ⅱ. Sample Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 8 Packing

Ⅰ. Introduction

Ⅱ.Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 9 Shipment

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 10 Insurance

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 11 Claims

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 12 Agencies

Ⅰ. Introduction

Ⅱ. Specimen Letters

Ⅲ. Terms and Expressions

Ⅳ. Useful Sentences

Exercises

Chapter 13 Business Contract Writing

Ⅰ. Basic Concept of Contract

Ⅱ. Categories of Business Contract

Ⅲ. The Structure of Business Contract

Ⅳ. Features of Business Contract

Ⅴ. Sample

Exercises

Appendix Ⅰ Solutions

Appendix Ⅱ Vocabulary

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编辑推荐

本教材突出可读性和实用性特点。每章都有信函案例，涉及电子、信息、医药、石化、纺织、服装、机械、钢铁等行业，从事外贸业务的工作者，可以按照信函范文模式，根据实际工作需要，更换具体内容，以快捷、准确的方式写出一封高质量的外贸业务信函。每章后面附有相应的单词、语句以及练习题，教材*后附有习题答案和词汇表。

书籍介绍

《经济管理高等教育"十一五"部委级规划教材•国际商务函电》采用英文撰写，以案例分析为主线，突出可读性和实用性特点。共分十三章，涵盖书信结构、询价与回复、资信调查、促销、报盘与还盘、订单、支付、包装、保险、运输、索赔、代理、商务合同等外贸业务各环节所涉及的信函写作要领和写作技巧。每章附有练习题及答案，以便知识的加强和巩固。