Flip How to Survive and Thrive by Turning Your Business on Its Head How to Succeed by Turning Everything You Know on Its Head pdf snb 115盘 kindle 在线 下载 pmlz mobi

Placing emphasis on flexible, counter-intuitive decision-making,

a pioneering young management guru calls for a brand new way of

doing business in the current sticky economic conditions, where

conventional wisdom fails. Why is Microsoft turning a blind eye to

software piracy in China? Why has Toyota capped production of the

best-selling Scion? Why did Rupert Murdoch risk $580 million on

MySpace? "Business today requires new perspectives," argues Peter

Sheahan, one of the youngest and fastest-rising international

business consultants. In Flip he shows that to succeed in turbulent

financial times, companies must distinguish themselves by finding a

new way of doing business, one that systematically re-examines

every single aspect of running a company. Flip reveals what the

superstars of modern business have in common: an ability to "flip"

- to think counter-intuitively and then act boldly, with no regard

for business-as-usual conventions. The only rule: there are no

rules. Those who heed Sheahan's proven advice will be well placed

to join other "flipstars" including entrepreneurs Richard Branson

and Rupert Murdoch, and such visionary companies as Google, Toyota

and Apple. By learning to "flip" you can future-proof your

organisation and your career while those who run with the pack and

stick to the business school curriculum will find themselves

perilously left behind. Presenting perennial wisdom in a fresh new

way, Sheahan shows today's decision makers how to embrace change

and successfully operate in a challenging economy that runs on new

ideas.

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Not yet 30 years old, Peter Sheahan is globally recognised as a

leading expert in workforce trends and generational change. One of

the world's foremost strategic thinkers and business consultants,

his hugely successful consulting practice has advised clients such

as Coca-Cola, L'Oreal, NewsCorp, Microsoft, Harley-Davidson and

Ernst & Young. He lives in Sydney.

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编辑推荐

"Peter Sheahan has empowered many of us at NewsCorp to do more

with less, faster. His presentation and unique style are both

engaging and inspiring." Ian Moore, NewsCorp America "Peter Sheahan

gave us all something to aspire to. I would confidently recommend

him to anyone who is looking to engage Generation Y." Sue Polo,

Google

书籍介绍

Placing emphasis on flexible, counter-intuitive decision-making, a pioneering young management guru calls for a brand new way of doing business in the current sticky economic conditions, where conventional wisdom fails. Why is Microsoft turning a blind eye to software piracy in China? Why has Toyota capped production of the best-selling Scion? Why did Rupert Murdoch risk $580 million on MySpace? "Business today requires new perspectives," argues Peter Sheahan, one of the youngest and fastest-rising international business consultants. In Flip he shows that to succeed in turbulent financial times, companies must distinguish themselves by finding a new way of doing business, one that systematically re-examines every single aspect of running a company. Flip reveals what the superstars of modern business have in common: an ability to "flip" - to think counter-intuitively and then act boldly, with no regard for business-as-usual conventions. The only rule: there are no rules. Those who heed Sheahan's proven advice will be well placed to join other "flipstars" including entrepreneurs Richard Branson and Rupert Murdoch, and such visionary companies as Google, Toyota and Apple. By learning to "flip" you can future-proof your organisation and your career while those who run with the pack and stick to the business school curriculum will find themselves perilously left behind. Presenting perennial wisdom in a fresh new way, Sheahan shows today's decision makers how to embrace change and successfully operate in a challenging economy that runs on new ideas.