什么是电子商务？：国际互连网是如何改变机构的？ What Is E-Business?: How the Internet pdf snb 115盘 kindle 在线 下载 pmlz mobi

What Is E-Business? provides a thorough and reflective introduction to business strategies for the Internet world. Based on fifteen yearsrsquo; experience teaching e-Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e-Business such as: bull; bull;New technologies and new business environment as the context for e-Business. bull;New strategies and business models developed in response to the internet and related technologies. bull;Organizational innovations necessary in order to implement and manage e-Business strategies. The book will also explore the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services; and emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Students and teachers alike will welcome this coherent, well-tested text, with its student-friendly case examples, questions and summaries. What Is E-Business?

Preface

Acknowledgements

　1. Introduction

　2. What Is E-Business and Does It Still Matter?

Part I: The New E-Business Environment:

　3. The 'ICT Revolution' and the Information Economy

　4. The Network Economy: New Rules of the Game

　5. How the Internet Redefines Organizational Boundaries: A Transaction Cost Analysis

Part II: Emerging Strategies and Business Models in the Network Economy:

　6. New Strategies for the Network Economy: Web Strategy, Business Unbundling and Virtual Organizations

　7. Managing Disruptive Strategic Innovations in the New Economy

　8. Strategic Reorientations in the Network Economy: From Products and Services to Solutions and Experiences

　9. Emerging E-Business Models in the Network Economy

Part III: Organizational Innovations through Information and Communications Technologies (ICTs):

　10. Structural Innovations and Emerging Forms of Organizations

　11. Process Innovations: Beyond Business Process Reengineering

　12. New Work Organization and New Ways of Working: From Teleworking to Virtual Teams

　13. Inter-Organizational Innovations through Inter-Organizational Information Systems

　14. Conclusions and Emerging Issues

Appendix I. Developing a Launch-Ready E-Business Plan: Putting Theory into Practice (Assignment I)

Appendix II. Developing an Online E-Business Resource Portal: Who is Who in E-Business (Assignment 2)

Appendix III. Developing an E-Business Resource Portal and Online Forum: E-Business Wikipedia (Assignment 3)

Bibliography

Index

Feng Li is Chair of E-Business Development at the University of Newcastle upon Tyne Business School.

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书籍介绍

Based on fifteen years’ experience teaching e–Business modules, Feng Li takes the reader through the vast range of topics and issues surrounding e–business. This much–needed new text gives business and technology students the integrated framework they need to interpret conflicting and rapidly changing business phenomena. A coherent introduction to e–business. Features case studies of the transformation of various industries, including banking, the music industry, e–tailing, the telecoms industry, and e–public services. Discusses emerging issues such as privacy, security, identity and presence in the cyber world, Internet marketing, legal, regulatory, social and political issues. Supported by online lecturer and student resources, available soon.