The Art of Choosing（ISBN=9780446559447） pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　An Apple Store customer asks for the latest iPhone in black

but suddenly changes to white when he sees others choosing it. A

citizen of a former communist country picks~ a drink at random;

soda is soda, he says. A young man and woman decide to

marry--knowing that they'll meet for the first time on their

wedding day.

In THE ART OF CHOOSING, Columbia University profes- sor Sheena

Iyengar, a leading expert on choice, asks fascinating questions:

Are our choices innate or created by culture? Why do we sometimes

choose against our best interests? How much control do we really

have? What's the relationship between choice and freedom? Drawing

on her award-winning, discipline: spanning research, this

remarkable book illuminates the joys and challenges of

choosing--and shows us how we can choose better, one choice at a

time.

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有趣的是，尽管作出选择的目的是发掘所有备选方案中最好的一个，但我们希望作出选择的欲望如此强烈，以至于影响了我们作出实际对我们最有利的选择

当一个人丧失控制权的时候i，这个世界他唯一能感受到的只有失去控制权的痛苦

影响个人身体健康的最主要因素并不是他们工作中实际拥有的控制权，而是他们意识到自己拥有的控制权多少

我们用不同的标尺来衡量我们的生活：年份、大事记、主要成绩。我们也可以用我们人生路上不断作出的选择来衡量生活，这些选择最终成就了今天的你我。当以这样的视角看待生活时，我们会发现，选择是一股强大的力量，是决定我们如何生活的重要因素。

Why is choice so powerful and where does its power come from?

Do we all choose in the same way?

What is the relationship between how we choose and who we are?

Why are we so often disappointed by our choies and how do we ma the most effiective use of the tool of choice?

Should we ever let others choose for us,if yes,who and why?

As you read this book,I hope you will gain insight into yourself,your life,how it all began and where it is headed

伟大的艺术家米开朗琪罗曾说，他的雕塑作品原本就已经藏在石头里，自己所做的只不过是凿去多余的部分。我们对自己身份的认识常常与米开朗琪罗的说法相似：在我们遵从多个条条框框的表象之下，隐藏着一个恒定、独特而真实的自我。

在我们眼中，自我发现就是一个挖掘出自己本性的过程。我们深挖到表象之下，抛却无关紧要的外在，呈现出自己永恒不变的本性。

而我们借以发掘这个特性的唯一工具就是去伪存真，去粗取精的选择能力。其实，我们对自己的着装或者所喝的饮料的选择，对居住环境、所读学校和所学课程的选择，当然还有对从事职业的选择都体现了我们自身的某些特性，而且我们也应该努力使这些内容真实地反映自我。

书籍介绍

An Apple Store customer asks for the latest iPhone in black but suddenly changes to white when he sees others choosing it. A citizen of a former communist country picks~ a drink at random; soda is soda, he says. A young man and woman decide to marry--knowing that they'll meet for the first time on their wedding day. In THE ART OF CHOOSING, Columbia University profes- sor Sheena Iyengar, a leading expert on choice, asks fascinating questions: Are our choices innate or created by culture? Why do we sometimes choose against our best interests? How much control do we really have? What's the relationship between choice and freedom? Drawing on her award-winning, discipline: spanning research, this remarkable book illuminates the joys and challenges of choosing--and shows us how we can choose better, one choice at a time.