Managerial Economics With Infotrac College ed.10th ed.用Infotrac管理经济 pdf snb 115盘 kindle 在线 下载 pmlz mobi

The tenth edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intutive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.

Preface

PART 1 OVERVIEW OF MANAGERIAL ECONOMICS

　1 Nature and Scope of Managerial Economics

　2 Economic Optimization

　3 Demand and Supply

PART 2 DEMAND ANALYSIS

　4 Demand Analysis

　5 Demand Estimation

　6 Forecasting

PART 3 PRODUCTION AND COST ANALYSIS

　7 Production Analysis and Compensation Policy

　8 Cost Analysis and Estimation

　9 Linear Programming

PART 4 MARKET STRUCTURE ANALYSIS AND ESTIMATION

　10 Perfect Competition and Monopoly

　11 Monopolistic Competition and Oligopoly

　12 Pricing Practices

PART 5 LONG-TERM INVESTMENT DECISIONS

　13 Regulation of the Market Economy

　14 Risk Analysis

　15 Capital Budgeting

PART 6 SUMMARY

　16 Organization Structure and Corporate Governance

　17 Public Management

Appendix A: Compounding and the Time Value of Money

Appendix B: Interest Factor Tables

Appendix C: Statistical Tables

Selected Check Figures for End-of-Chapter Problems

Index

Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a mem

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