Free Ride ISBN=9781847921499 pdf snb 115盘 kindle 在线 下载 pmlz mobi

'On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other'. So said the influential technologist Stewart Brand at a 1984 hacker convention. Not only did his words evolve into a media business mantra that has shaped the internet as we know it today but the conflict which he predicted has led to a revolution in the way that our culture is disseminated and consumed. Over the last decade the traditional media - newspapers, music, television, films and books - have been systematically ransacked by digital organisations. Every media business has had to contend with the growing consumer demand for free online content. As it is currently configured, both technically and legally, the Internet allows technology companies to reduce the price of content to zero by letting them build businesses with content copyrighted by others. It's a very effective way to draw an audience. MySpace attracted a user base larger than the population of most European countries, in part by letting its audience stream music, then sold itself to News Corporation for $580 million. But what are the consequences for cultural businesses? Is the result simply mayhem and inevitable cultural impoverishment? "Free Ride" is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown.

暂无相关目录，正在全力查找中！

Robert Levine was the executive editor of Billboard and has written for Vanity Fair, Rolling Stone, and the arts and business sections of the New York Times. Before that, he was a features editor at New York magazine and Wired. He holds a B.A. in politics from Brandeis and an M.S.J.from Northwestern University's Medill School of Journalism. He now covers the culture business from New York and Berlin. Free Ride is his first book.

暂无出版社相关信息，正在全力查找中！

暂无相关书籍摘录，正在全力查找中！

在线阅读地址：Free Ride ISBN=9781847921499在线阅读

在线听书地址：Free Ride ISBN=9781847921499在线收听

在线购买地址：Free Ride ISBN=9781847921499在线购买

暂无原文赏析，正在全力查找中！

书籍介绍

'On the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other'. So said the influential technologist Stewart Brand at a 1984 hacker convention. Not only did his words evolve into a media business mantra that has shaped the internet as we know it today but the conflict which he predicted has led to a revolution in the way that our culture is disseminated and consumed. Over the last decade the traditional media - newspapers, music, television, films and books - have been systematically ransacked by digital organisations. Every media business has had to contend with the growing consumer demand for free online content. As it is currently configured, both technically and legally, the Internet allows technology companies to reduce the price of content to zero by letting them build businesses with content copyrighted by others. It's a very effective way to draw an audience. MySpace attracted a user base larger than the population of most European countries, in part by letting its audience stream music, then sold itself to News Corporation for $580 million. But what are the consequences for cultural businesses? Is the result simply mayhem and inevitable cultural impoverishment? "Free Ride" is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown.