Iacocca艾柯卡自传(ISBN=9780553251470) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　Book De*ion

He’s an American legend, a straight-shooting businessman who

brought Chrysler back from the brink and in the process became a

media celebrity, newsmaker, and a man many had urged to run for

president.

The son of Italian immigrants, Lee Iacocca rose spectacularly

through the ranks of Ford Motor Company to become its president,

only to be toppled eight years later in a power play that should

have shattered him. But Lee Iacocca didn’t get mad, he got even. He

led a battle for Chrysler’s survival that made his name a symbol of

integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the

automobile industry in the 1960s by creating the phenomenal

Mustang. He goes behind the scenes for a look at Henry Ford’s reign

of intimidation and manipulation. He recounts the miraculous

rebirth of Chrysler from near bankruptcy to repayment of its $1.2

billion government loan so early that Washington didn't know how to

cash the check.

Book Dimension :

length: (cm)17.5　width:(cm)10.6

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As far as I can tell, free trade has been practiced only four times in all of history. One is in textbooks. The three real-world practitioners were he Dutch, briefly; the English at the beginning of the indusia Revolution; and the United States after World War ll

the English could do it two hundred years ago because

they bad no real competition. As soon as other industrial economies developed, England abandoned free trade

Similarly, the United States once had the world to itself Over the years our dominance has eroded, but in our heads. we re still trapped in 1947

Free trade is fine-as long as everyone is playing by the same rules. But Japan has its own rules, so we are constantly at a disadvantage

Here's how it works. When a Japanese car is put on a boat for the Uni...

1969年底，我们开始计划推出野马Ⅱ型，回到曾经风靡一时的轻小车型。底特律许多人都不相信我们会这样做，因为这样和新车越做越大的惯例背道而驰，而且重新把野马车缩小等于打自己耳光承认过去错了。

我们过去的确错了。这次我又把推出野马Ⅱ型的重任交给了创造野马车的功臣之一斯帕利希，我和斯帕利希飞往意大利都灵参观有名的汽车设计中心一吉亚设计室，和负责人德托马索见了面。不到两个月，德托马索设计的模型已送达迪尔布恩，真是一流的设计。

野马Ⅱ型也取得了成功，但我们那时心里很清楚，野马Ⅱ型不太可能和最早的野马车一样造成空前的轰动。

我初任总裁时，亨利告诉我他的管理哲学：“别让为你做事的人太安心，不要让他们自作主张，永远要做与他们期望相背的事，使他们猜不透你而焦虑不安。”

三大汽车公司之间所谓的售后保修期之战持续了将近5年。最后大家都被迫叫停，因为实在是太花钱了。那个时候，福特生产的车子还没有好到5年内不出问题的水平。

他们急于让克莱斯勒成为国际性公司，因此竞买下了欧洲已经不具有任何实力的汽车公司，例如法国的西姆卡汽车公司和英国的鲁斯特汽车公司，他们都没有任何影响力。在进军国际市场的过程中，克莱斯勒经常上当。

因此，公司里士气低落一点也不让人意外。士气一旦低落，公司马上就变成了保不住秘密的漏勺，各种秘密不胫而走。当员工情绪不稳，担心公司是否宣告破产、自己是否会被遣散时，泄露消息的可能性更是提高了3倍。

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Book Description

He’s an American legend, a straight-shooting businessman who brought Chrysler back from the brink and in the process became a media celebrity, newsmaker, and a man many had urged to run for president.

The son of Italian immigrants, Lee Iacocca rose spectacularly through the ranks of Ford Motor Company to become its president, only to be toppled eight years later in a power play that should have shattered him. But Lee Iacocca didn’t get mad, he got even. He led a battle for Chrysler’s survival that made his name a symbol of integrity, know-how, and guts for millions of Americans.

In his classic hard-hitting style, he tells us how he changed the automobile industry in the 1960s by creating the phenomenal Mustang. He goes behind the scenes for a look at Henry Ford’s reign of intimidation and manipulation. He recounts the miraculous rebirth of Chrysler from near bankruptcy to repayment of its $1.2 billion government loan so early that Washington didn't know how to cash the check.

Book Dimension :

length: (cm)17.5 　　　 　　　　　 　　　　　 width:(cm)10.6