龙行天下：改变全球竞争格局的中国成本创新 Dragons at Your Door pdf snb 115盘 kindle 在线 下载 pmlz mobi

Starred Review. According to business professors Zeng (of Cheung Kong Graduate School in China) and Williamson (of INSEAD in Fontainebleau and Singapore), the slogan of the China International Marine Container Group, "Learn, Improve, Disrupt," could just as easily apply to any such Chinese corporation, each of whom are busy using those principles to reinvent manufacturing, with global consequences. The authors reveal that low labor costs are only one advantage enjoyed by Chinese companies, and that the "three faces" of cost innovation (offering high technology at low cost, a near-impossible range of choice, and "speciality products" at volume prices) have given them impressive inroads to markets long assumed impenetrable. This is sobering reading for Western audiences; while the authors avoid the alarms that sound throughout many current business books on China, their dry, factual approach may prove even more unnerving. Though it may paint a disturbing portrait of a competitor formidable even in its infancy, the anecdotes and analysis this volume brings to light are bound to inspire anyone serious about global business or politics today.

　作者简介：

Ming Zeng is Professor of Strategy at Cheung Kong Graduate School of Business, China. He is currently on leave from the School and serves as president of Yahoo China.

Preface and Acknowledgments

Introduction

　Dragons at Your Door

1 Disrupting Global Competition

How Did They Get Here So Fast?

2 Cost Innovation

The Chinese Dragons’Secret Weapon

3 Loose Bricks

Rethinking Your Vulnerabilities

4 TheWeak Link

Limitations ofthe Chinese Dragons

5 Your Response

Winning in the New Global Game

Conclusion

Charting the Future

Notes

Index

About the Authors

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