商务英语写作精讲(高等院校经济管理类十三五规划教材) pdf snb 115盘 kindle 在线 下载 pmlz mobi

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Part Ⅰ An Introduction of Business Writing

Unit 1 The Principles of Business Writing(商务写作的原则)

1.1 Consideration

1.2 Conciseness

1.3 Correctness

1.4 Courtesy

1.5 Clarity

1.6 Completeness

1.7 Concreteness

1.8 Credibility

Unit 2 The Structure of Business Letters(商务信函的结构)

2.1 Structure of Business Letters

2.2 Styles of Business Letters

2.3 Envelope Addressing

2.4 Sample Analysis

Part Ⅱ Useful Expressions and Sentences

Unit 3 Common Expressions(常用表达)

3.1 Common Business Abbreviations(常用商务缩略语)

3.2 Openings and Closings(起首语与结束语)

Unit 4 Useful Sentences(常用句型)

4.1 Expressing Thanks(致谢)

4.2 Expressing GoodBest Wishes(祝福)

4.3 Apologies(道歉)

4.4 Expressing Condolences(表示吊唁慰问)

4.5 Expressing Sympathy(表示同情)

4.6 Invitations(邀请)

4.7 Reminders(提醒)

4.8 Requesting Help(请求帮助)

4.9 Offering Help(提供帮助)

4.1 0Giving Suggestions(提出建议)

4.1 1Giving Warnings(警告)

4.1 2Giving Advice(提出意见)

4.1 3Appreciation(赞赏)

4.1 4Recommendations( )

4.1 5Congratulations(祝贺)

4.1 6Complaints(投诉)

Part Ⅲ Business Writing of Internal Communication

Unit 5 E-commerce and E-mail(电子商务与电子邮件)

5.1 Introduction

5.2 Sample Letters

5.3 Useful Expressions

Unit 6 Notices and Announcements(通知与通告)

6.1 Introduction

6.2 Sample Analysis

6.3 Useful Patterns and Sentences

Unit 7 Memorandums(备忘录)

7.1 Introduction

7.2 The Structure and Types of Memorandums

7.3 Business Memorandum Writing

7.4 Sample Analysis

7.5 Useful Patterns and Sentences

Unit 8 Reports(报告)

8.1 Introduction

8.2 The Structure and Types of Reports

8.3 Business Reports Writing

8.4 Sample Analysis

8.5 Useful Expressions

Part Ⅳ Writing Business Letters

Unit 9 Enquiry and Order Letters(询盘与订单)

9.1 Introduction

9.2 Sample Letters

9.3 Notes and Expressions

Unit 10 Letters of Acceptance and Contract(接受函与合同)

10.1 Introduction

10.2 Sample Letters

10.3 Notes and Expressions

Unit 11 Packing and Shipment(包装与运输)

11.1 Introduction

11.2 Sample Letters

11.3 Notes and Expressions

Unit 12 Payments and Balance(支付与结余)

12.1 Introduction

12.2 Sample Letters

12.3 Notes and Expressions

12.4 Commonly-Used Sentences

Unit 13 Routine Claims and Complaints(日常要求与申诉)

13.1 Introduction

13.2 Sample Letters

13.3 Notes and Expressions

Unit 14 Sales Letters(销售函)

14.1 Introduction

14.2 Sample Analysis

14.3 Useful Patterns and Sentences

Unit 15 Invitations Letters(邀请函)

15.1 Introduction

15.2 Sample Analysis

15.3 Useful Patterns and Sentences

Part Ⅴ Other Practical Writings

Unit 16 Congratulation Letters(祝贺信)

16.1 Introduction

16.2 Sample Analysis

16.3 Useful Patterns and Sentences

Unit 17 Thank-you Letters(感谢信)

17.1 Introduction

17.2 Sample Analysis

17.3 Useful Patterns and Sentences

Unit 18 Apology Letters(道歉信)

18.1 Introduction

18.2 Sample Analysis

18.3 Useful Patterns and Sentences

Unit 19 Job-Application Cover Letters(求职申请信)

19.1 Introduction

19.2 Sample Analysis

19.3 Useful Patterns and Sentences

Unit 20 Business Agreements(商务协议)

20.1 Introduction

20.2 Sample Analysis

20.3 Useful Patterns and Sentences

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