HBR ON INNOVATION（哈佛商业评论－创新）（英文原版） pdf snb 115盘 kindle 在线 下载 pmlz mobi

In today's ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This comprehensive volume will help the reader recognize and seize innovation opportunities.

Creating New Market Space

W.CHAN KIM AND RENEE MAUBORGNE

Greating Breakthroughs at 3M

BRIC VON HIPPEL，STEFAN THOMKE，AND MARY SONNACK

Building an Innovation Factory

ANDREW HARGADON AND ROBERT I.SUTTON

Knowing a Winning Business Idea When

You See One

W.CHAN KIM AND RENEE MAUBORGNE

Meeting the Challenge of Disruptive Change

CLAYTON M.CHRISTENSEN AND MICHAEL OVEROORF

Discovering New Points of Differentiation

IAN C.MACMILLAN AND RITA GUNTHER MCGRATH

From Spare Change to Real Change:

The Social Sector as Beta Site

for Business Innovation

ROSABETH MOSS KANTER

Enlightened Experimentation:

The New Imperative for Innovation

STEFAN THOMKE

About the Contributors

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书籍介绍

The Harvard Business Review Paperback Series is designed to bring today s managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. In today s ever-changing economic landscape, innovation has become even more of a key factor influencing strategic planning. This comprehensive volume will help the reader recognize and seize innovation opportunities.