HARVESTING INTANGIBLE ASSETS(ISBN=9780814416990) 英文原版 pdf snb 115盘 kindle 在线 下载 pmlz mobi

Whether you call it "harvesting intangible assets" or

"intellectual property management," organizations must make the

most of everything they have to offer if they want to remain

competitive. Yet, the majority of companies are oblivious to the

wealth of revenue-producing opportunities hiding just below the

strategic surface. In this thought-provoking book, author Andrew J.

Sherman shares insights and expertise gleaned from his work with

some of the world's leading companies who have capitalized on

intellectual assets such as patents, trademarks, customer

information, software codes, databases, business models, home-grown

processes, and employee expertise. Featuring instructive examples

from organizations including Proctor & Gamble, IBM, and Google,

the book reveals how companies large or small can implement

IP-driven growth and licensing strategies, foster a culture of

innovation, turn R&D into revenue, and much more. Smart

companies reap what they sow. This book gives readers the tools

they need for a profitable harvest.

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ANDREW J. SHERMAN is a partner in the Washington, D.C. office of

Jones Day and a top-rated Adjunct Professor in the MBA and

Executive MBA programs at the University of Maryland. An

internationally recognized authority on the legal and strategic

aspects of business growth, he is frequently called upon by the

media to share his expertise. He has been featured or quoted in The

Wall Street Journal, USA Today, The New York Times, BusinessWeek,

Fortune, Investor's Business Daily, Forbes, Entrepreneur, U.S. News

& World Report, and other prestigious publications. His

approach to leveraging intellectual assets was a cover story for

Inc. magazine. He is the author of several books, including Mergers

and Acquisitions from A to Z, Raising Capital, and Franchising and

Licensing.

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书籍介绍

Whether you call it "harvesting intangible assets" or "intellectual property management," organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, business models, home-grown processes, and employee expertise. Featuring instructive examples from organizations including Proctor & Gamble, IBM, and Google, the book reveals how companies large or small can implement IP-driven growth and licensing strategies, foster a culture of innovation, turn R&D into revenue, and much more. Smart companies reap what they sow. This book gives readers the tools they need for a profitable harvest.