管理行业英语/21世纪应用型本科教育行业英语系列教材(附送光盘1张) 黎晴//龙游宇 著作 pdf snb 115盘 kindle 在线 下载 pmlz mobi

本书由八个单元组成，每个单元包括五个部分，即单元目标、听与说、读与写、职场项目和职业沙龙。书后附练习答案、参考译文、听力会话和短文的文字材料及光盘。本书为管理行业英语。

前言

Unit1 SocioeconomicAgent

Listening Situation 1 Interviewing for a job as a sales representative

Situation 2 Preparing for a good job interview

Speaking Situation 3 Asking about a job opening

Situation 4 Attending a job interview

Reading Passage 1 How Does Fiscal Policy Work?

Passage 2 Internet Businesses: Another Digital Gold Rush

Writing A Resume

Unit2 Foreign Trade Enterprise

Listening Situation 1 Introducing a job

Situation 2 Describing a job of an international trade specialist

Speaking Situation 3 Discussing a business plan

Situation 4 Talking about the details of a sole agency agreement

Reading Passage 1 Sales/Purchase Contract

Passage 2 New Insight into Trends of Chinese Footwear Industry

Writing A Letter of Job Application

Unit3 Manufacturing Enterprise

Listening Situation 1 Meeting a foreign guest at the airport

Situation 2 Making a welcoming speech

Speaking Situation 3 Arranging the hotel

Situation 4 Receiving a foreign guest at a dinner party

Reading Passage 1 Markets and Marketing

Passage 2 Automotive Industry in the People's Republic of China

Writing Sample 1 A Letter of Enquiry

Sample 2 A Letter of Reply

Unit4 Corporate Structure

Listening Situation 1 Introducing a company

Situation 2 Creating a company profile

Speaking Situation 3 Making an appointment with client for lunch

Situation 4 Making an appointment with client for business

Reading Passage 1 Corporate Governance

Passage 2 Chief Executive Officer

Writing Sample 1 A Letter of Order

Sample 2 Acknowledgement

Unit5 Corporate Culture

Listening Situation 1 Showing a customer around a toy show

Situation 2 Creating a business video--a virtual company tour

Speaking Situation 3 Showing the customer around the factory

Situation 4 Asking for more information

Reading Passage 1 Fortune 500

Passage 2 Women CEOs

Writing Sample 1 Complaint Letter

Sample 2 Reply to a Complaint Letter

Unit6 International Economic Cooperation

Listening Situation 1 Introducing new products to a potential client

Situation 2 Getting better prepared for product introduction

Speaking Situation 3 Talking about joint venture with a foreign partner

Situation 4 Discussing cooperation with a foreign partner

Reading Passage 1 Foreign Direct Investment

Passage 2 Driving Low Carbon Business

Writing Memo

Unit7 International Market

Listening Situation 1 Talking about marketing strategies for a new product

Situation 2 Planning a specific procurement process

Speaking Situation 3 Asking for a 25% discount

Situation 4 Negotiating prices with a supplier

Reading Passage 1 Commodity Markets

Passage 2 7 Ps of Services Marketing

Writing Workshop Agenda

Unit8 The Situation and Development of the World Economy

Listening Situation I Holding a dinner party for a client

Situation 2 Making an appreciative speech

Speaking Situation 3 Picking up a client at the hotel

Situation 4 Seeing off the client at the airport

Reading Passage 1 The World Economy: Pulling Apart

Passage 2 The World Economic Outlook

Writing An Abstract for a Thesis

参考答案

Glossary

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书籍介绍

本书由八个单元组成，每个单元包括五个部分，即单元目标、听与说、读与写、职场项目和职业沙龙。书后附练习答案、参考译文、听力会话和短文的文字材料及光盘。本书为管理行业英语。