The Vest-Pocket MBA: Fourth Edition(ISBN=9781591844334) pdf snb 115盘 kindle 在线 下载 pmlz mobi

The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, "The Vest-Pocket MBA" helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. "The Vest-Pocket MBA" offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.

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　　The bestselling pocket problem-solver for today's busy

executive, now fully revised and updated.

　　This bestselling, soup-to-nuts book teaches the techniques and

methods used in the country's finest MBA programs. Presented in an

accessible question-and-answer format, "The Vest-Pocket MBA" helps

readers quickly pinpoint all the formulas, ratios, and rules of

thumb they need to analyze and evaluate nearly any problem.

　　This fully revised fourth edition covers many important business

concepts and recent developments, including strategic cost

management, balanced scoreboard, global competition, business

process reengineering, target pricing, e-marketing, and cloud

computing. It also features tools for evaluating any company's

financial health and scores of tables, graphs, and charts that

simplify complex problems.

　　"The Vest-Pocket MBA" offers a wealth of indispensible

information for the modern decision-maker, from the B-school

student to the senior executive.

书籍介绍

The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, "The Vest-Pocket MBA" helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. "The Vest-Pocket MBA" offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.