Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 pdf snb 115盘 kindle 在线 下载 pmlz mobi

Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319电子书下载地址
- 文件名
- [epub 下载] Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 epub格式电子书
- [azw3 下载] Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 azw3格式电子书
- [pdf 下载] Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 pdf格式电子书
- [txt 下载] Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 txt格式电子书
- [mobi 下载] Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 mobi格式电子书
- [word 下载] Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 word格式电子书
- [kindle 下载] Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319 kindle格式电子书
内容简介:
Developments in media and digital technology have spawned a
new era in marketing. Today, companies of all sizes need to
consider new, digital ways to reach and interact with
consumers. As a result, user-generated content, social
networking and other forms of digital marketing such as search,
blogging, and behavioral targeting are must-know topics.
DigiMarketing: The Essential Guide to New Marketing & Digital
Media provides readers with a comprehensive overview of the major
digital channels being used. This includes explanations of the key
trends in mobile marketing, blogging, games, digital media, digital
point-of-sale, Web 2.0, and consumer created content.
Peppered with best practice examples of how leading marketers are
currently using these channels for effective marketing, this
comprehensive guide also offers the 12 Tenets of DigiMarketing
which serve as useful guideposts for the do's and don'ts of digital
marketing. DigiMarketing also includes a thorough digital marketing
planning framework designed to help readers as they consider their
own digital marketing plans.
DigiMarketing answers a number of important questions:
What are the most important new media trends you should
know?
How can companies respond to the changes in new media?
How can you utilize digital channels to create greater consumer
involvement, experience, and participation – the 21st century
metrics for brand building?
How can you determine which digital channels to use, and how can
you measure your digital marketing?
What mistakes should you avoid if you wish to be successful with
your digital marketing?
Read DigiMarketing to accelerate your understanding about the key
digital trends today. It is for anyone who wants to better
understand the rapidly evolving world of new media and digital
marketing
书籍目录:
暂无相关目录,正在全力查找中!
作者介绍:
Kent Wertime is an experienced advertising and communications
executive. Kent started his career in New York, where he worked for
international advertising agencies DMB&B and BBDO. He has spent
the past 17 years living and working in Asia. During that time, he
has held executive positions in Hong Kong, Bangkok, and Singapore.
This has included roles as CEO of OgilvyInteractive Asia and his
current position as President of OgilvyOne Asia.
Kent has written for numerous publications including The Asian
Wall Street Journal, Media, Asiaweek, China Daily, and Brand News.
His first book, Building Brands and Believers, was published in
2002 by John Wiley & Sons.
Ian Fenwick is an experienced management educator and marketing
consultant, having worked in Europe, North America and Asia. After
several years as Director of Canada's top-ranked MBA Program at the
Schulich School of Business, Ian has been based in Bangkok for the
past eight years. He is currently Advisor and Senior Head of
Administrative Programs at Sasin Graduate Institute of Business
Administration, a business school founded in collaboration with
Wharton and Kellogg.
Ian Fenwick has published widely in scholarly—and
not-so-scholarly—journals including the Journal of Marketing
Research, Journal of Advertising Research, Public Opinion Quarterly
and The American Statistician
出版社信息:
暂无出版社相关信息,正在全力查找中!
书籍摘录:
暂无相关书籍摘录,正在全力查找中!
在线阅读/听书/购买/PDF下载地址:
原文赏析:
暂无原文赏析,正在全力查找中!
其它内容:
媒体评论
"We are all DigiMarketers now - or we should be. The authors
have for the first time provided a lucid, hype-free, business-based
and practical guide to the new age of marketing: it is a kind of
digital Baedeker, which should be on every businessman's
book-shelf."
--Miles Young, Chairman, Ogilvy & Mather Asia Pacific
"The digital frontier is now the center of our universe. As Kent
Wertime and Ian Fenwick show, marketers must seize this digital
opportunity to accelerate their market growth."
--John A. Quelch, Senior Associate Dean and Lincoln Filene
Professor of Business Administration, Harvard Business School
"Too many advertisers are stuck in the primordial soup when it
comes to their digital marketing strategy. However, they need to
evolve fast if they are to survive in a multi-channel landscape.
This timely book acts like an Origin of the Species, steering
hesitant brand owners through the complexities of the digital
ecosystem. An impressive blend of academic theory, professional
insight and practical advice."
--Paul Kemp-Robertson, Co-founder & Editorial Director,
Contagious
"DigiMarketing: The Essential Guide to New Marketing &
Digital Media is a clear call for companies to evolve their
marketing practice. This book is essential reading for anyone
seeking a roadmap to the future of business."
--Dipak C. Jain, Dean, Kellogg School of Management
"The rise of conversational media new forms of distribution -
from blogs to mobile platforms - challenge traditional approaches
to marketing, and require every business to have a transition plan.
Kent Wertime and Ian Fenwick have written a book that is required
reading for any marketers interested in successfully making that
transition."
--John Battelle, CEO and Founder, Federated Media Publishing and
Author, The Search
"Kent Wertime and Ian Fenwick have written the definitive guide
to marketing in the digital age. But Digimarketing does more than
educate marketing professionals. It describes the new media
landscape brilliantly, making it an essential read for anyone who
hopes to understand the most important technological revolution of
the past fifty years. I wore out three yellow highlighters before
realizing that every sentence and every paragraph is worth
committing to memory."
--Norman Pearlstine, Former Editor-in-Chief, Time Inc. and
Managing Editor, The Wall Street Journal, Senior Advisor,
Telecommunications & Media, The Carlyle Group
书籍介绍
在线阅读本书
We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf. --Miles Young, Chairman, Ogilvy & Mather Asia Pacific The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. --John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice. --Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business.--Dipak C. Jain, Dean, Kellogg School of Management The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition. --John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory. --Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group
网站评分
书籍多样性:3分
书籍信息完全性:8分
网站更新速度:5分
使用便利性:8分
书籍清晰度:6分
书籍格式兼容性:4分
是否包含广告:3分
加载速度:3分
安全性:6分
稳定性:8分
搜索功能:4分
下载便捷性:8分
下载点评
- 无颠倒(281+)
- 无广告(452+)
- 值得购买(642+)
- 内涵好书(658+)
- txt(209+)
- 愉快的找书体验(239+)
- 字体合适(228+)
- 实惠(99+)
- 还行吧(576+)
- 品质不错(274+)
- 盗版少(529+)
下载评价
- 网友 芮***枫:
有点意思的网站,赞一个真心好好好 哈哈
- 网友 居***南:
请问,能在线转换格式吗?
- 网友 扈***洁:
还不错啊,挺好
- 网友 康***溪:
强烈推荐!!!
- 网友 曾***玉:
直接选择epub/azw3/mobi就可以了,然后导入微信读书,体验百分百!!!
- 网友 方***旋:
真的很好,里面很多小说都能搜到,但就是收费的太多了
- 网友 孔***旋:
很好。顶一个希望越来越好,一直支持。
- 网友 温***欣:
可以可以可以
- 网友 蓬***之:
好棒good
- 网友 敖***菡:
是个好网站,很便捷
- 网友 冯***丽:
卡的不行啊
- 网友 冯***卉:
听说内置一千多万的书籍,不知道真假的
喜欢"Digimarketing:The Essential Guide To New Media Anddigital Marketing 9780470822319"的人也看了
发现者旅行指南-河北 pdf snb 115盘 kindle 在线 下载 pmlz mobi
罪案终结(破案专家的超级沟通法) pdf snb 115盘 kindle 在线 下载 pmlz mobi
2013年全国各类成人高等学校招生考试真题汇编及全真模拟:大学语文(专科起点升本科) pdf snb 115盘 kindle 在线 下载 pmlz mobi
哈佛财商课 正版商业经营财商思维书籍受益一生的投资理财金融成功教育创业管理经营销售改变自己思考致富交易心理学排行书籍 pdf snb 115盘 kindle 在线 下载 pmlz mobi
东周列国志 青少版插图本 新课标课外阅读 畅销5周年新版修订 好评如潮 pdf snb 115盘 kindle 在线 下载 pmlz mobi
9787539188140 pdf snb 115盘 kindle 在线 下载 pmlz mobi
新东方 100个句子记完5500个考研单词 提分上岸手译本 pdf snb 115盘 kindle 在线 下载 pmlz mobi
MCSE制胜宝典 pdf snb 115盘 kindle 在线 下载 pmlz mobi
煤化工安全与案例分析 煤化工系列教材高职高专十二五规划教材 煤化工生产中各类事故发生原因及预防措施 安全管理与事故应急救援 pdf snb 115盘 kindle 在线 下载 pmlz mobi
大学计算机基础 第7版 微课版 吕新平,王丽彬 编 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 洪水 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 朝花夕拾 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 排版大师ADOBE PAGEMAKER 7.0短期培训教程 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 手把手教你打乒乓球 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 辞源修订匡改释例 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 一国两制 维护国家统一和领土完整的重要制度 图书书 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 全国钢琴演奏考级作品集(新编第二版)第六级—第八级 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 清江东流 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 从青藏高原到阿尔卑斯山 小贝尔环球探险记 pdf snb 115盘 kindle 在线 下载 pmlz mobi
- 故事新编 天津人民出版社 pdf snb 115盘 kindle 在线 下载 pmlz mobi
书籍真实打分
故事情节:4分
人物塑造:5分
主题深度:7分
文字风格:3分
语言运用:3分
文笔流畅:5分
思想传递:5分
知识深度:8分
知识广度:6分
实用性:7分
章节划分:4分
结构布局:7分
新颖与独特:7分
情感共鸣:5分
引人入胜:5分
现实相关:3分
沉浸感:8分
事实准确性:6分
文化贡献:4分