India Inside(ISBN=9781422158753) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　Even as white collar jobs are outsourced to Indian firms,

those of us in the developed world persist in the view that our

distinct advantage over the developing world our ability to

innovate will remain unchallenged. After all, where are the Indian

iPhones, Googles, and Viagras? But according to the latest research

by India business experts Nirmalya Kumar and Phanish Puranam, this

view is wrongheaded. In fact, though much of it is invisible to the

Western consumer, there is already a great deal of innovation in

India such as management and process innovation, and innovations in

B2B and R&D, for example. Even more dramatically, Kumar and

Puranam study a new, more visible, consumer-oriented kind of

innovation emerging in India of compact, low-cost, robust, and

efficient products. New products such as Tata's Nano, Going Green's

G-Wiz car, and GE's ECG machine exemplify this unique kind of

Indian innovation which is marked by robustness (more insensitive

to a harsh environment), compactness (miniaturization and system

integration), feature rationalization (ditching the junk that

accumulates), and mega-scale production (to drive down costs). This

"Nano effect" low-cost innovation that meets the needs of consumers

who are both demanding and budget-constrained will ultimately

result in consumer-branded products for the developed world.

Tracing what they see as a movement of innovation to the East, and

particularly the increasing capability of Indian companies to

innovate and develop products for global markets, Kumar and Puranam

deliver a ""wake-up"" call to companies in the developed world.

With implications for companies and policy makers in both the

developed world and India, this book offers a clear-eyed view of

the challenges and opportunities for multinationals looking for new

sources of innovation in the future.

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　　Nirmalya Kumar and Phanish Puranam are professors at London

Business School and serve as co-directors of its Aditya Birla India

Centre. They have authored numerous books and articles on

marketing, innovation, strategy, and Indian business.

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