FORBES GREATEST BUSINESS STORIES OF ALL TIME（福布斯的商业传奇） pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.

Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.

Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.

Partial table of contents

Robert Morris: America's First Financier

Cyrus McCormick's Reaper and the Industrialization of Farming

John D Rockefeller and the Modern Corporation

Henry Ford and the Model T Charles Merrill and the Democratization of Stock Ownership

Walt Disney and his Family-Entertainment Empire

Ray Kroc, McDonald's, and the Fast-Food Industry

Betting the Company: Joseph Wilson and the Xerox 914

American Express and the Charge Card

Mary Kay Ash and her Corporate Culture for Women

Sam Walton, Wal-Mart, and the Discounting of America

The Turnaround at Harley-Davidson

Kohlberg Kravis Roberts & Co

and the Leveraged Buyout

William Gates and the Dominance of Microsoft

Notes on Sources

Index

DANIEL GROSS is a Harvard-trained historian and journalist.

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书籍介绍

What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity. Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald's fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women. Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work. Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.