Consumer Behaviour消费者行为 pdf snb 115盘 kindle 在线 下载 pmlz mobi

Consumer Behaviour is an exciting, new European text written in student friendly language and designed specifically around how students learn. Using their considerably experience, Martin Evans, Ahmad Jamal and Gordon Foxall present a concise exploration of the key aspects of the Consumer Behaviour in a lively but rigorous manner. They also include topical issues, such as Consumer Misbehaviour, and the growing trend within marketing to attempt to understand consumers through an ever-expanding range of personalised transactional and profile data.

About the Authors

Preface

PART 1: INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR

Chapter 1: Consumer Motives and Values

Introduction

Motivation

Maslow s Hierarchy of Needs

Freudan Theory of Motivation

Memetics

Cognitive Dissonance as Motivator

Motivation and Shopping

Values

Motivation Research

Means-End Chain Analysis and Laddering

Summary

Questions

Further Reading

Chapter 2: Consumer Response to Marketing 1

Introduction

Exposure

Attention

Perception and Interpreation

Symbolism in Perceptual Interpreation

Summary

Questions

Futher Reading

Chapter 3: Consumer Response to Marketing 2

Introduction

Learning

Attitudes

Summary

Questions

Futhrer Reading

Chapter 4: Consumer Response to Marketing 3

Chapter 5: Consumer Demographics

Chapter 6: Consumer Psychographics

Article: Piacentini, Mand Mailer, G(2004) Symbolic Consumption in Teenagers Clothing Choice, Journal of Consumer Behaviour 3(3), 231-264

PART 2: SOCIAL AND GRUOP ASPECTS OF CONSUMER BEHAVIOUR

Chapter 7: Social Group, Tribal and Household Buying Influences

Chapter 8: Culture, Sub Culture

Article: Belch & Willis (2002) Family Decision Making at the turn of the century: has the changing structure of households impacted the family decision-making process? Journal of Consumer Behaviour 2(2), 111-124

PART 3: INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR

Chapter 9: New Product Buying

Chapter 10: Repeat, Loyal and Relational Behaviour

Chapter 11: Databased Consumer Behaviour

Chapter 12L Consumer Misbehaviour

Article: Fitchett, JAand Smith, A(2002), Consumer Behaviour in an Unregulated Market: The Satisfactions and Dissatisfactions of Illicit Drug Consumption, Journal of Consumer Behaviour 1(4), 355-368

Article: Woodside, A.G(2004), Advancing Means-End Chains by Incorporating Heider’s Balance Theory and Fournier’s Consumer Brand Relationship Typology, Psychology and Marketing 21(4), 279-294

Glossary

References

Index

Publisher's Acknowledgements

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作者简介：Martin Evans is a Senior Fellow at Cardiff Business School. He previously held professorial posts at the Universities of Portsmouth, Glamorgan and West of England. His industrial experience was with Hawker Siddeley and then as a consultant to a variety of organizations over 30 years. Martin's specialist areas include direct marketing, consumer behaviour and marketing research and information and he has over 180 publication including eight books, mostly in these areas. He is an academic prize winner at the International Marketing Communications Conference, the Academy of Marketing, the Learning and Teaching Support Network ( ITSN) and Institute of Direct Marketing. He is a Fellow of Both the Chartered Institute of Marketing and Institute of Direct Marketing.