The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us(ISBN=9780140259957) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　Selected by Business Week as one of the 10 best business books

of the year, this text is "a major contribution to the debate about

the causes and consequences of inequality in America."--The New

York Times Book Review.

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　　Robert H. Frank is the author of The Sunday Times bestseller

The Economic Naturalist and The Return of The Economic Naturalist.

He is the Henrietta Louis Johnson Professor of Management and

Professor of Economics at Cornell University's Johnson Graduate

School of Management and is a regular economics columnist in The

New York Times. Philip Cook is the ITT/Terry Sanford Professor of

Public Policy at Duke University, and author of Paying the Tab

(Princeton University Press, 2007).

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Potential contestants in winner-take-all markets generally ignore an important cost imposed on others by their entry--namely that each additional contestant reduce the odds that someone already in the contest will win. This zero-sum feature leads too many people to compete in winner-take-all markets, and too few to seek productive careers in traditional markets.

This success-breeds-success feature is common in many winner-take-all markets, but never more so than in markets for popular culture.

The winner-take-all reward structure is especially troubling in light of evidence that, beginning in infancy and continuing throughout life, the things we see and read profoundly alter the kinds of people we become.

书籍介绍

Selected by Business Week as one of the 10 best business books of the year, this text is "a major contribution to the debate about the causes and consequences of inequality in America."--The New York Times Book Review.