The Little Book Of Common Sense Investing: The Only Way To Guarantee Your Fair Share Of Stock Market Returns(ISBN=9780470102107) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　Investing is all about common sense. Owning a diversified

portfolio of stocks and holding it for the long term is a winner’s

game. Trying to beat the stock market is theoretically a zero–sum

game (for every winner, there must be a loser), but after the

substantial costs of investing are deducted, it becomes a loser’s

game. Common sense tells us—and history confirms—that the simplest

and most efficient investment strategy is to buy and hold all of

the nation’s publicly held businesses at very low cost. The classic

index fund that owns this market portfolio is the only investment

that guarantees you with your fair share of stock market

returns.

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　　JOHN C. BOGLE is founder of the Vanguard Group, Inc., and

President of its Bogle Financial Markets Research Center. He

created Vanguard in 1974 and served as chairman and chief executive

officer until 1996 and senior chairman until 2000. In 1999, Fortune

magazine named Mr. Bogle as one of the four "Investment Giants" of

the twentieth century; in 2004, Time named him one of the world′s

100 most powerful and influential people, and Institutional

Investor presented him with its Lifetime Achievement Award.

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