大学商务英语综合教程（第二版）学生用书3 pdf snb 115盘 kindle 在线 下载 pmlz mobi

本教程选材涵盖当今国际经济贸易和商务的重要领域，时效性强、典型性高、语言地道。

教程板块设计突出国际商务知识的传授与英语技能提高的有机结合，注重培养学生的实际应用能力。

每个单元重点讨论、分析一个商务专题，由“导入活动”“阅读活动”“商务实践”和“专业扩展”四部分

组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的

积极性。其中的“商务实践”板块围绕单元主题，参照各种真实的商务交际情景，为学生设计了灵活多样

的商务英语口头与书面交际的任务，是本教程的一大特色。本教程配套精美教学课件，为教师课堂教学提

供帮助。课件下载路径：ftp://ftp.tup.tsinghua.edu.cn。

本教程适合大学商务英语专业的学生及BEC（Business English Certificates）等商务英语考试的备考人员

使用。

Lead-in............................................................................................................2

Reading: The Four Stages of the Modern Career

Revisited.......................................................................................................4

Business

Practice...................................................................................15

Relevant

Extension..............................................................................19

Unit 1 Careers .......................................1

Lead-in.........................................................................................................28

Reading: Optimism Knows No Slowdown............................29

Business

Practice...................................................................................39

Relevant

Extension..............................................................................42

Unit 2 Entrepre neurship .....................27

Lead-in.........................................................................................................52

Reading: Planning

Success.............................................................52

Business

Practice...................................................................................65

Relevant

Extension..............................................................................67

Unit 3 Business Planning ...................51

Lead-in.........................................................................................................78

Reading: Beware the Product Death Cycle...........................79

Business Practice...................................................................................92

Relevant

Extension..............................................................................94

Unit 4 Product Quality .......................77

大学商务英语综合教程（第二版）

学生用书 3

VI

Lead-in......................................................................................................128

Reading: The Cult of Three

Cultures......................................130

Business Practice................................................................................143

Relevant

Extension...........................................................................146

Lead-in......................................................................................................156

Reading: It’s Payback

Time..........................................................157

Business

Practice................................................................................169

Relevant

Extension...........................................................................172

Unit

Unit

Corporate Culture ..................127

Employee Motivation ............155

6

7

Lead-in......................................................................................................182

Reading: Shaping Strategy in a World of Constant

Disruption..............................................................................................183

Business

Practice................................................................................196

Relevant

Extension...........................................................................198

Unit 8 Management ..........................181

Lead-in......................................................................................................104

Reading: Winning the PR

Wars..................................................105

Business

Practice................................................................................116

Relevant

Extension...........................................................................119

Unit 5 Public Relations .....................103

UNIT ????

VII

Lead-in......................................................................................................208

Reading: Why eBay Is Buying

Skype......................................209

Business Practice................................................................................221

Relevant

Extension...........................................................................224

Lead-in......................................................................................................232

Reading: Driven to

Collaboration............................................233

Business

Practice................................................................................245

Relevant

Extension...........................................................................249

Unit

Unit

Mergers & Acquisitions .........207

Investment ............................231

9

10

附录1 Glossary ................................................... 256

附录2 Phrases & Expressions............................. 266

附录3 Writing File .............................................. 273

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本教材的编写宗旨是：遵循现代外语教学理念和应用语言学专门用途英语的教学原则；充分考虑学习者在经济、贸易、金融、管理等方面的专业需求，力求以人为本，将英语技能的培养和专业知识的学习有机地结合起来，满足学生在专业和英语两方面的需求；提高学生的商务英语交际能力；拓宽学生的知识领域，全面提高学生的综合素质。既可供高校英语专业或商务英语专业的本、专科学生使用，也可供国际经济贸易、金融、财会、工商管理等专业的学生作为复合型专业英语教材使用，还可作为大学英语选修课教材及相关行业的培训教材。教材内容设计严谨，综合应用性强。本教材的每个单元由

“ 导入活动（Leadin）”“ 阅读活动（Reading）”“

商务实践（Business Practice）” 和 “ 专业扩展（Relevant

Extension） ” 四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以保持学生的学习热情和自觉实践的积极性。教程每册由 10 个单元组成。建议每 6 个课时完成一个单元。本教程配套精美教学课件，为教师课堂教学提供帮助。课件下载路径： ftp://ftp.tup.tsinghua.edu.cn。

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