Strategic Management of E-Business 电子商务的战略管理 pdf snb 115盘 kindle 在线 下载 pmlz mobi

Strategic Management of eBusiness discusses the role and value of the strategic management of e-business.It is written from a post-dotcom crash perspective and presents and organisational focus on the use of e-business and its company s business activities, existing business networks and supply chains,managing and improving customer relationships, and enhancing the company's financial performance.

This new book provides students with the necessary strategies and models for

identifying, planning, implementing and managing successful e-business initiatives.

The text is aimed at students of information technology, e-business and management.

It provides a holistic corporate view of e-business and the need for the various business units to work together to achieve specific business initiatives.

Preface

About the authors

Acknowledgements

CHAPTER 1 Introduction

Introduction

Defining e-commerce and e-business

Issues to consider regarding e-commerceand e-business

E-business: new phenomenon or natural progression?

Perspectives on e-commerce and e-business

Classification of organisational types and e-commerce

Business uses of the Internet

Stage 1: no presence

Stage 2: static online presence

Stage 3: interactive online presence

Stage 4: electronic commerce

Stage 5: internal integration

Stage 6: external integration

Potential costs and benefits of e-commerce

thinking strategically: The florist's dilemma: adopt e-commerce or not?

Determinants of e-commerce and

e-business success

Profitability

Planning

Re-engineering of processes

Management of knowledge resources

Developing and sourcing capabilities

Proactive uptake of technologies

IT and e-business governance processes

Summary

key terms

discussion questions

note

suggested reading

references

CHAPTER 2 Adopting appropriate e-business models

Introduction

What is a business model?

Customer management

Product and service portfolio

Processes and activities

Resources, capabilities and assets

Suppliers and business networks

Financial viability

thinking strategically: The importance of understanding your business model

Examples of business models

The Direct-to-Customer model

The Intermediary model

Components of the business model framework

The Content Provider model

Implications for managers

Conclusion

hey terms

discussion questions

suggested reading

references

case study: Stories from the Bush and Surf-an e-business adventure

CHAPTER 3 E-business strategy formulation

CHAPTER 4 E-business strategy for small and medium-sized enterprises

CHAPTER 5 Organisational tranformation enabled by information technology and the Internet

CHAPTER 6 Transforming external relationship with suppliers

CHAPTER 7 Transforming external relation ships with customers

CHAPTER 8 Strategies for managing information and knowledge in e-business

CHAPTER 9 Strategic sourcing of resources,capabilities and competencies

CHAPTER 10 E-business and strategic business networks

CHAPTER 11 Mobile computing

CHAPTER 12 IT governance:delivering value from e-business

Index

Dr Judy McKay has a PhD from the University of Queensland. She is currently in

the School of Information Management and Systems in the Faculty of Information

Technology at Monash University. Judy teaches e-commerce and IT management to

MBA students and

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书籍介绍

Strategic Management of e--Business presents the established models of strategic management and their sustainability to the e--commerce environment. The text discusses the strategic management of e--Business. Both "back--office" systems and e--commerce systems are described and analysed. Since management models have changed as a consequence of greater technology, increased Internet usage to build closer links with suppliers and customers, there is increased focus on the management models that create and maintain value, improve supply chain management, establish and sustain sound customer relationships and create strategic networks. It is these new business objectives and associated management paradigms that are outlined in this new Australasian text. The text adopts a "post dot--com crash" organisational perspective on e--Business and e--Commerce, focusing on those elements that will be important in the future. Thus topics such as e--business strategy, m--Commerce and mobile computing, customer relationship management, and supply chain management are given prominent treatment along with the usual major topics of IT management. Due to the interrelation between IT and e--Business this text is ideal for both IT management and e--business management units. Students are provided with the strategies and models for successful management of e--commerce initiatives. FEATURES * Chapter on m--commerce* Chapters on e--business and SMEa s* Comprehensive and diverse case studies at the end of each chapter represent typical business case scenarios that apply the theory and models presented in the text* Reflects current research in strategic management of e--commerce* Written for all students undertaking study in strategic e--commerce* Combines strategy and human factors* Highlights the importance of creating value in business relationships as well as ethical governance*a Thinking Strategicallya vignettes in each chapter pose various business scenarios and ask the student to assess and offer a strategic solution