The Successful Business Plan: Secrets and Strategies成功的商业计划：秘密与战略 pdf snb 115盘 kindle 在线 下载 pmlz mobi

The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long-term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction. The Table of Contents includes: Section I - Starting the Process: The Successful Business, Getting Your Plan Started, Making Your Plan Compelling.The Table of Contents also includes: Section II - Business Plan Components: The Executive Summary, Company De*ion, Industry Analysis & Trends, Target Markets, Competition, Strategic Position & Risk Assessment, Marketing Plan & Sales Strategy, Operations, Technology Plan, Management & Organisation, Community Involvement & Social Responsibility, Development, Milestones & Exit Plan, The Financials, and The Plan's Appendix; Section III - Putting the Plan to Work: Preparing, Presenting & Sending Out Your Plan, Looking for Money, Using Your Plan for Classes & Competitions, Internal Planning for Existing Businesses & Corporations, Time Saving Tips; Section IV - Special Considerations Considerations for Internet, "e-businesses", Considerations for Retailers, Considerations for Manufacturers, Considerations for Service Businesses; and, Section V - Reference Outline of a Business Plan: Business Terms Glossary, Funding Sources, Research Sources, and Entrepreneur's Sources.

About the Authors

About the Contributors

Acknowledgements

Foreword

How to Use this Book

Introduction

Section I Starting the Process　

　Chapter 1 The Successful Business

　Chapter 2 Getting Your Plan Started

　Chapter 3 Making Your Plan Compelling

Section II Business Plan Components

　Chapter 4 The Executive Summary

　Chapter 5 Business Description

　Chapter 6 Industry Analysis & Trends

　Chapter 7 Target Market

　Chapter 8 The Competition

　Chapter 9 Strategic Position & Risk Assessment

　Chapter 10 Marketing Plan & Sales Strategy

　Chapter 11 Operations

　Chapter 12 Technology Plan

　Chapter 13 Management & Organisation

　Chapter 14 Community Involvement & Social Responsibility

　Chapter 15 Development, Milestones, & Exit Plan

　Chapter 16 The Financials

　Chapter 17 The Plan's Appendix

Section III Putting the Plan to Work　

　Chapter 18 Preparing, Presenting, & Sending Out Your Plan

　Chapter 19 Looking for Money

　Chapter 20 Using Your Plan for Classes & Competitions

　Chapter 21 Internal Planning for Existing Businesses

　Chapter 22 Time-Saving Tips

Section IV Special Considerations　

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