(标新立异去创业)The Rebel Rules: Daring to be yourself in Business pdf snb 115盘 kindle 在线 下载 pmlz mobi

Publisher Comments：When he was 26， Chip Conley broke the two cardinal rules of starting a business： he invested in an industry about which he knew nothing and he ignored the mantra "location， location， location." He bought a notorious "pay-by-the-hour" motel in a seedy San Francisco neighborhood. A dozen years later， Chip is the "boy wonder" of the American travel industry， famous for his entrepreneurial genius， creativity， and sense of fun. In The Rebel Rules， Conley shares his success secrets. He focuses on the primary traits — vision， passion， instinct， and agility — that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone — whether a virgin entrepreneur or a corporate manager — who wants to walk in step with today's business innovators. The Rebel Rules will show you how to：1.Tap into your natural talents and focus on what you can control 2.Build a fanatical customer base and create great buzz3.Engage employees and encourage them to break the rules4.Kick butt in business and still have a lifeWith exercises and activities that will develop these and other business skills， The Rebel Rules will transform the way you approach your career.About the AuthorChip Conley is the founder and owner of Joie de Vivre Hospitality，a management company that operates twenty-five diverse businesses. With an MBA from Stanford Business School， he lives in San Francisco.

FOREWORD by Richard Branson

I. INTRODUCTION

　The New Rules of Business

　Rebels Rule with Courage and Authenticity

II. FEELING EIGHTEEN YEARS OLD AGAIN AND ACTING LIKE IT

　1. Getting in Touch with Your "Inner Rebel"

　　Are You a Rebel?

　　Finding Your Glass Slipper

　　Business Rebel Hall of Fame Profile: Richard Branson

　　Thinking of Your Life as a Novel

　　Reconnecting with Your Childhood Passions

　　How You Bucked the Norm: An Exercise

　　How to Create Your Own Personal Mission Statement

　　Learning from Your Job History

　　The Frustrations Table: How to Bring About Personal Change

　2. What It Takes to Be a Rebel

　　Putting Your Whole Body into It

　　Eyes Represent Vision

　　Heart Represents Passion

　　How to Make Sure You're Not a Jerk

　　Gut Represents Instincts

　　Feet Represent Agility

　　Business Rebel Hall of Fame Profile: Steve Jobs

　　The Thirty-two Traits of Successful Rebels: How to Identify Your Own Unique Imprint

　　Form Good Habits and Become Their Slave

　　How to Use Your Past to Guide Your Future

　3. What Do You Stand For?

　　Your Conviction Oven

　　Integrating Your Values into the Workplace

　　How to Create a Values Inventory for Your Company

　　Business Rebel Hall of Fame Profile: Anita Roddick

　　Creating Your Company's Core Values

　　Identifying Misalignments in Your Company

　　Core Values Create Company Value

　　Finding Meaning in What You Do

III. CREATING A REBEL REVOLUTION: THE FOUR TRAITS OF GROUNDBREAKING LEADERS AND COMPANIES

　4. Birthing a Rebel Company

　　Chip's Story

　　Business Rebel Hall of Fame Profile: Nick Graham

　　How to Write a Foolproof Business Plan

　　How to Create Your Own Business Model

　　The Ten Questions Any Entrepreneur Should Ask Himself Before Getting into a New Business

　5. Communicating Your Vision

　　The Visual Vision

　　How to Create Your Own Visual Icon

　　The Verbal Vision

　　Business Rebel Hall of Fame Profile: Howard Schultz

　　The Aspirational Vision

　6. Creating a Passionate Culture

　　How to Figure Out Your Employees' Priorities

　　Creating a King or Queen of Corporate Culture

　　Developing Your Own Cultural Program

　　Business Rebel Hall of Fame Profile: Herb Kelleher

　7. Building Corporate Instinct

　　Open-Book Management

　　The "Hunch Knack" Wins the Game

　　Using Dashboards to Spread the Message

　　Business Rebel Hall of Fame Profile: Michael Dell

　　Leaders Are Learners Who Teach

　　How to Create a Smart Company

　　Creating Your Own Corporate University

　　The Importance of Sharing Knowledge

　8. Promoting Fast Footwork: The Agile Company

　　Inspiring Innovation in Your People

　　Creating a Fast and Flexible Company

　　Getting People to Embrace Change

　　How Rebel Companies Make Whoopee

　　How to Create Change

　　Business Rebel Hall of Fame Profile: Dee Hock

　　Seven Tips for Improving Your Company's Agility

IV. BECOMING A MAGNET FOR GOOD PEOPLE

　9. Recruiting and Coaching Rebels

　　Creating the Right Mix: Identifying Your Recruitment Needs

　　Hiring Tips for the Harried Rebel

　　How to Become the Boss You Always Wished You'd Had

　　How to Interview Your Potential Employer

　　Business Rebel Hall of Fame Profile: John (Jack) Welch, Jr.

　　Inspiring Heroic Performance

　10. Collaborating with Young Talent

　　Business Rebel Hall of Fame Profile: Master P (Percy Miller)

　　Boomers Versus Xers

　　Learning to Xercise

　　How to Create a Joint Commitment

　11. Managing Diversity Like a Potluck

　　Diversity Goes Beneath the Skin

　　Creating a Diversity Audit

　　Creating a Work Climate Survey

　　Business Rebel Hall of Fame Profile: Oprah Winfrey

　　Diversity Is Created One Person at a Time

　　One Last Story

V. BUILDING A REBEL REPUTATION IN THE WORLD

　12. Customer Service: Employees as Entrepreneurs

　　Empowering Extraordinary Service

　　Appreciating Your Frontline Service Personnel

　　How Your Staff Can Calculate the Lifetime Value of a Customer

　　Determining Your Customers' Moments of Truth

　　Business Rebel Hall of Fame Profile: George Zimmer

　　Engaging Your Customers in the Service Strategy

　　Treat 'em Like Royalty — You'll Be Rewarded with Loyalty

　　Seven Tips That Will Make Your Company a Service Leader

　13. Creating Brand, Building Buzz

　　Making an Emotional Connection with Your Customers

　　Permission Marketing: Getting the Green Light from Your Customers

　　Viral Marketing: Turning Your Customers into Foot Soldiers

　　Buzz: The Collision of Culture and Commerce

　　The Power of the Media — Both Old and New

　　Business Rebel Hall of Fame Profile: Ian Schrager

　　How to Write a Killer Press Release

　　Get Busy Buzzing

VI. THE RISKS OF BEING A REBEL

　14. The Most Common Challenges Facing Rebel Companies

　　A Tool for Understanding Your "Company DNA"

　　The Ten Perils of Rebel Companies

　　Business Rebel Hall of Fame Profile: Martha Stewart

　　How to Get Rich Quick

　15. Being a Rebel in a Big Company

　　The History of Heretics

　　Getting Rid of Fear

　　Developing a Sponsor

　　Business Rebel Hall of Fame Profile: Charles Schwab

　　How Big Companies Can Encourage Rebels

　　Thinking Like a Venture Capitalist

　　How to Make Big Feel Small

　　Five Tips for Inviting Rebel Behavior to the Corporate Boardroom

　16. Rebel Without a Pause

　　Are You on the Path to Burnout?

　　How to Avert Burnout in Your Company

　　"My Life Is My Message"

　　How to Succeed in Business Without Really Frying

　　Business Rebel Hall of Fame Profile: Ted Turner

　　My Cure for Burnout

WORK CLIMATE SURVEY (Sample)

REBELS' RESULTS AND RELATIONSHIPS GRID PRESCRIPTIONS

BIBLIOGRAPHY

INDEX

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如果，乔之所以晋升是因为他擅长玩弄政治，人人都会知道。他们会对自己说：“好吧，这是公司的里的晋升之道。”他们会瞧不起上司，因为他们强迫人人都变成政客，结果是他们要么离开要么自己变成政客。很早以前我们就已经懂得，组织内的成员会按照奖励的投向调整自己的行为。如果表现平庸、阿谀逢迎者或凭小聪明工作的人受到奖励，，整个组织很快就会朝这个方向堕落下去。

不肯花力气作好人事决定的经理所冒的风险可不仅仅是业绩，他们会让整个组织失去尊严

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作者简介：

CHIP CONLEY founded Joie de Vivre Hospitality in 1987 at the age of twenty-six, buying a rundown ghetto motel and turning it into a landmark rock 'n' roll hotel with an impressive celebrity guest list. Since then, Chip has created nearly two dozen innovative hospitality businesses, which has earned him feature stories in The Wall Street Journal, The New York Times, USA Today, and Time and People magazines. Chip combines his Stanford M.B.A. degree with a rebellious artistic spirit to create some of the coun-try's most unique businesses, from urban boutique hotels to Japanese-style　serenity spas to luxury campgrounds. He has been awarded "Entrepreneur of the Year" in the real estate category for the San Francisco Bay Area as well as "Guerrilla Marketer of the Year" by the American travel industry.