崛起的力量：中国和印度如何改变世界商业格局 Chindia: How China and India Are pdf snb 115盘 kindle 在线 下载 pmlz mobi

The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek, goes behind the headlines of the new “megamarkets” to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth.

Brings together reporting and analysis on China's and India's emerging markets, 　　from the reporters of the world's most widely read business magazine

Provides need-to-know information for you to plan for the future of your 　business

Features an introduction from Engardio, as well as chapter introductions 　　explaining how the stories fit together and concluding summaries of major points for each chapter

Preface vii

1　Introduction

　Investment

　Market Power

　Industry Strengths

　Business Culture

　Social Challenges

2　The Rise of Chindia

　A New World Economy

　Crouching Tigers, Hidden Dragons

　Why India May Be Destined to Overtake China

　What's Next for China's Miracle?

3　The New Global Paradigm

　The New Global Job Shift

　The Rise of India

　The Way, Way Back Office

　For India's Tech Grads, There's No PlaceLike Home

　The China Price

　A Tale of Two Furniture Makers

　Sucking the Life out of Hoover

　Dipping a Yankee Toe in China

　India: An Agent of Change

4　The New Corporate Model

　Asking the Right Questions

　Taking a Page from Toyota's Playbook

　Ratan Tata: No One's Doubting Now

　The State's Long Apron Strings

　China's Power Brands

　China's Free Range Cash Cow

　TCL Multimedia's Global Agenda

　"Survival of the Fittest" at China Netcom

　Who's Got Performance?

5　The New Megamarkets

　It's Getting Hotter in the East

　A Thousand Chinese Desires Bloom

　China: Go West, Westerners

　GM and VW: How Not to Succeed in China

　China: Let a Thousand Brands Bloom

　Sitting Pretty in Shanghai

　India's New Worldly Women

　Getting the Best to the Masses

　GE'S Indian Adventure

　How Cummins Does It

6　The Leap Ahead

　A New Lab Partner for the U.S. ?

　High Tech in China: Is It a

　　Threat to Silicon Valley?

　China Ramps Up

　Scrambling up the Development Ladder

　India and Silicon Valley: Now the R&L Flows Both Ways

　IBM'S Passage to India

　A Brain Trust in Bangalore

7 The Financial Challenge

8 The Education Challenge

9 The Social Agenda

10 The Ecological and Energy Challenge

11 The New Competitive Challenge

References

Index

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作者介绍：Pete Engardio

　　Pete Engardio has won numerous major awards for his coverage of global economic issues as a senior writer at BusinessWeek. He was the magazine's Asia correspondent for six years and is coauthor of the 2000 book Meltdown: Asia's Boom, Bust, and Beyond.

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The best minds at BusinessWeek explore ways your company can survive-and thrive-amid the business growth and innovation of China and India The economic rise of China and India has changed the way the world does business-and today's companies need to step up their game. This in-depth report, edited by a senior writer at BusinessWeek , goes behind the headlines of the new “megamarkets” to explore how your company can stay competitive. With a diverse array of viewpoints, ideas, and forward-thinking strategies, Chindia discusses new avenues businesses can use to embrace change and encourage growth. Brings together reporting and analysis on China's and India's emerging markets, from the reporters of the world's most widely read business magazine Provides need-to-know information for you to plan for the future of your business Features an introduction from Engardio, as well as chapter introductions explaining how the stories fit together and concluding summaries of major points for each chapter