梅迪奇效应 MEDICI EFFECT, SC pdf snb 115盘 kindle 在线 下载 pmlz mobi

Johansson, founder and former CEO of an enterprise software company, argues that innovations occur when people see beyond their expertise and approach situations actively, with an eye toward putting available materials together in new combinations. Because of ions, "the movement of people, the convergence of science, and the leap of computation," a wide range of materials available for new, recontextualized uses is becoming a norm rather than an exception, much as the Medici family of Renaissance Italy's patronage helped develop European arts and culture. For cases in point, Johansson profiles, among others, Marcus Samuelsson, the acclaimed chef at New York's Aquavit. An Ethiopian orphan, Samuelsson was adopted by a Swedish family, with whom he traveled widely, enabling him to develop the restaurant's unique and innovative menu. (Less familiar innovators include a medical resident who, nearly assaulted by an emergency room patient she was treating, developed outreach programs designed to prevent teen violence.) Chapters admonish readers to "Randomly Combine Concepts" and "Ignite an Explosion of Ideas." Less focused on innovations within a corporate setting than on individual achievements, and more concerned with self-starting and goal-setting than teamwork, Johansson's book offers a clear enough set of concepts for plugging in the specifics of one's own setting and expertise. But don't expect the book to tell you where to get the money for prototypes or production.

Acknowledgments

　Introduction

PART ONE

　The lntersecticn

　One

　　The Intersection--Your Best Chance to Innovate　

　　Monkeys and Mind Readers

　two

　　The Rise of Intersections

　　The Sounds of Shakira and the Emotions of Shrek

PART TWO

　Creating the Medici Effect

　　three

　　　Break Down the Barriers Between Fields

　　　Sea Urchin Lollipops and Darwin's Finches

　　four

　How to Make the Barriers Fall

　Heathrow Tunnel and Restaurants Without Food

　　five

　Randomly Combine Concepts

　 Card Games and Sky Rises

　　SIX

　How to Find the Combinations

Meteorite Crashes and Code Breakers

　　seven

　 Ignite an Explosion of Ideas

　Submarines and Tubular Bells

　　eight

　 How to Capture the Explosion

　MacGyver and Boiling Potatoes

PART THREE

　Making lntersectional Ideas Happen

　　nine

　 Execute Past Your Failures

　 Violence and School Curricula

　　ten

　 How to Succeed in the Face of Failure

　 Palm Pilots and Counterproductive Carrots

　　eleven

　 Break Out of Your Network

Ants and Truck Drivers

……

Notes

Index

About the Author

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