You, Inc.: The Art of Selling Yourself（ISBN=9780446695817） 英文原版 pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　As founder of Beckwith Advertising and Marketing, Harry

Beckwith learned early on in his career that no matter what product

is being sold, the most important component of the sale is

you.

And in YOU, INC. Beckwith teams up with

Christine Clifford (motivational speaker and former top sales

executive) and they expand on this fundamental premise of selling,

providing wonderful tidbits, anecdotes, and advice through his

well-known home-spun writing style.

The authors offer doses of humor and practical knowledge to

anyone who wants to learn how to "seal the deal" and thrive in

business.

INTRODUCTION

SIXTEEN CANDLES AND SHREWD WAITRESSES:

WHAT PEOPLE BUY

Living Is Selling

The Heart of Every Transaction

What You Really Sell

What People Value

Nothing More Than Feelings

FROM KISSING IN CHINA TO GRACELAND:.

PLANNING AND PREPARING

"Keeping the End in Mind"

The Real Role of Goal-Setting

So Who Are You?

What Do You Do?

Jack of a Dozen Trades

What Difference Do You Make?

Your Third Question

Question Four, and the Power of Stereotypes

What to Look For

Work the Weakness

……

　　Harry Beckwith heads Beckwith Partners, a marketing firm that

advices twenty-three Fortune 200 clients. His four

bestselling books have been translated into twenty-three

languages.

　　Christine K. Clifford is a professional speaker, consultant,

industry top producer, and the President/CEO of Christine Clifford

Enterprises.

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书籍介绍

As founder of Beckwith Advertising and Marketing, Harry Beckwith learned early on in his career that no matter what product is being sold, the most important component of the sale is you.

And in YOU, INC. Beckwith teams up with Christine Clifford (motivational speaker and former top sales executive) and they expand on this fundamental premise of selling, providing wonderful tidbits, anecdotes, and advice through his well-known home-spun writing style.

The authors offer doses of humor and practical knowledge to anyone who wants to learn how to "seal the deal" and thrive in business.