国际商务英语(娄钰) pdf snb 115盘 kindle 在线 下载 pmlz mobi

　　本书以全国国际商务专业技术资格考试中规定的相关知识内容为依据，并注意选收国际上*、*代表性的材料，力求做到系统性、科学性和实用性的统一。教材中附有大量的国际商务英语资格考试和全国外销员资格考试试题，满足准备国际商务师和外销员考试的读者的需要。

Unit One  International Business 

  I. The Conception of International Business

  II. Forms of International Business

  III. Trade Barrie

  IV. Main International Business Organizatio

  V. International Business Law

Unit Two  International Marketing

  I. The Conception of International Marketing

  II. Functio of Marketing

  III. Marketing Research

  IV. The Marketing Mix

  V. Promotion and Distribution

  VI. Advertising

Unit Three  International Finance

  I. The Conception of International Finance

  II. Foreign Exchange and Foreign Exchange Market

  III. International Money System

Unit Four  Establishing Business Relation

  I. The Steps of Establishing Business Relatiohip

  II. Channels of Establishing Business Relation

  III. Writing Principles and Language Features of Business

Writing

  IV. The Structure and Layout of a Business Letter

  V. Writing for Business English Telegrams and Telexes

Unit Five  Contract

  I. Business Negotiation

  II. The Formation of a Contract

  III. The Contents of a Contract

  IV. Specimen of Sales Contract

Unit Six  Exporting and Importing Procedure

  I. Exporting Procedure

  II. Importing Procedure

Unit Seven  Trade Terms

  I. International Customs and Practices

  II. The Contents of INCOTERMS 2010

  III. Commission and Discount

Unit Eight  Quality of Commodity

  I. The Importance of the Quality of Goods

  II. Methods of Stipulating Quality of the Goods

  III. Quality Clause in the Sales Contract

Unit Nine  Quantity and Packing of Commodities

  I. The Conception of Quantity of Commodities

  II. The Calculation of the Weight of the Commodities

  III. The Definition of Packing

  IV. The Functio of Packing

  V. Kinds of Packing

  VI. Kinds of Marks

Unit Ten  Commodity Ipection

  I. Definition of Commodity Ipection

  II. Time and Place of Ipection

  III. Receipt and Acceptance

  IV. Main Ipection Ititutio

  V. Ipection Certificate

  VI. Ipection Clause in Sales Contract

Unit Eleven  International Cargo Traportation

  I. Kinds of International Cargo Traportation

  II. Liner and Tramp

  III. Bill of Lading

  IV. Other Kinds of Traportation Documents

Unit Twelve  International Cargo Traportation Iurance

  I. The Conception of Traportation Iurance

  II. Risks, Losses and Expees

  III. China Iurance Coverage

  IV. Ititute Marine Cargo Clause

  V. Iurance Documents

Unit Thirteen  International Payment

  I. Itrument of Payment

  II. Mode of Payment

Unit Fourteen  Disputes, Claims, Arbitration and Force

Majeure

  I. Disputes

  II. Claim and Satisfaction

  III. Arbitration

  IV. Force Majeure

Unit Fifteen  E-Commerce

  I. The Conception of E-Commerce

  II. Components of an Internet Business

  III. Types of E-Commerce

  IV. The Benefits of E-Commerce

  V. The Implement of E-Commerce

  VI. Applicatio of E-Commerce

Unit Sixteen  Business and Society

  I. Social Respoibility

  II. Business Ethics

  III. Coumerism

Bibliography

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