新编旅游英语教程（第三版） pdf snb 115盘 kindle 在线 下载 pmlz mobi

本教材主编写目标是为旅游管理专业学生及旅游英语爱好者提供一本以培养英语语言能力为主，以充实旅游知识为辅的英语教材。融知识性和趣味性于一体，帮助学生深入了解旅游文化知识，熟悉旅行社、酒店及其他旅游服务机构及其他业务知识，为学生今后从事旅游及相关行业工作奠定良好基础。本书非常注重语言的准确性和地道性，案例尽量取材于原版相关书籍。本书适用于旅游英语专业二年级以上（包括二年级）学生使用，同时还可以作为旅游管理专业学生的双语教学教材或旅游行为培训教材。

Unit One 

Text A Travel as an Industry

Text B Who Travels Today?

Supplementary Reading 

Basic Approaches to the Study of Tourism (I)

Unit Two 

Text A What is Tourism?

Text B The Study of Tourism 

Supplementary Reading 

Basic Approaches to the Study of Tourism (II)

Unit Three 

Text A Benefits and Costs of Tourism

Text B The International Tourist 

Supplementary Reading

Common Health Problems

Unit Four 

Text A Economic Impacts of Tourism 

Text B Cultural Effects of Tourism

Supplementary Reading

Tourism’s Impact on New York City

Unit Five 

Text A What is Hospitality Management? 

Text B Planned Play Environments

Supplementary Reading

Trends in the Lodging Industry

Unit Six 

Text A The Airline Industry

Text B The Motorcoach Industry

Supplementary Reading

Impact of Tourism on Employment

Unit Seven 

Text A The Food Service Industry 

Text B Junk Food and a Hectic Pace

Supplementary Reading

Early Food Services

Unit Eight 

Text A China’s Hotel Industry 

Text B Thomas Cook

Supplementary Reading

The Growth of Hotel Chains

Unit Nine 

Text A Recreation 

Text B Casinos and Gaming

Supplementary Reading

The Walt Disney Company

Unit Ten 

Text A Attractions

Text B Atlantic City

Supplementary Reading

Entertainment and Shopping

Unit Eleven 

Text A Types of Travel Agencies 

Text B Travel Agency Organizations

Supplementary Reading

The World Tourism Organization

Unit Twelve 

Text A The Channels of Distribution

Text B Specialty Channelers

Supplementary Reading

Establishing a Promotional Mix for Travel Intermediaries

Unit Thirteen 

Text A Special Segments of Business Travel 

Text B Incentive Travel & Convention/Meeting Planners

Supplementary Reading

Tour Wholesalers and Operators

Unit Fourteen 

Text A Behavior of Individual Customers 

Text B Interpersonal Factors 

Supplementary Reading

Understanding Customer Behavior: Patchwork Quilt Country Inn

Unit Fifteen 

Text A Why is Demand Important? 

Text B Market Potential Analysis 

Supplementary Reading

Mass-Market Tourism

Unit Sixteen 

Text A Life-Seeing Tourism

Text B Improvement in Educational and Cultural Content of Tourism

Supplementary Reading

Types of Destinations—Travel Experiences

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