The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking开放你的创造思维 pdf snb 115盘 kindle 在线 下载 pmlz mobi

New ideas drive business. Creative marketing ideas! Breakthrough advertising ideas! Revolutionary customer service ideas! In all corners of industry in today’s blisteringly fast-paced global economy, every dominant company owes its success to ideas generated by nimble minds. Do you and the people you work with generate an abundance of innovative ideas whenever you need them? You will now.

The Do-It-Yourself Lobotomy isn’t brain surgery. It’s a surprisingly simple tool kit of easy-to-learn techniques that let you open up your mind, grease the skids of innovation, and mine fresh ideas from the bottomless well of your own imagination.

Creativity coach par excellence Tom Monahan shows you how to tap into your imagination with handy tools like 100 MPH Thinking™, 180° Thinking™, Intergalactic Thinking™, and Ask a Better Question™. He’s used these mental implements to help more than 100,000 people break free from traditional thinking and painlessly produce sparklingly novel ideas.

Already boosting creativity at hundreds of companies, including Virgin Atlantic, Hasbro, Frito-Lay, Dunkin’ Donuts, Capital One, and Benjamin Moore, The Do-It-Yourself Lobotomy shows you how to develop your great ideas, recognize and reject bad ideas when you get them (and you will), sell your daring ideas, and get the people around you to start producing ideas of their own.

Let your creativity out of the closet and start generating vibrant new ideas for new products and services, product names, advertising, promotions, business operations–whatever you need. The Do-It-Yourself Lobotomy doesn’t hurt a bit, and the success you’ll achieve feels even better.

PART Ⅰ.What Do Great Ideas Do?

　Introduction

　How This Book Works

　The Rewards of a Great Idea

　The Consequences of a Bad Idea

　1.The First Real Chapter (Finally!)

PART Ⅱ.Understanding and Demystifying Creativity

2.Creativity = Problem Solving

3.Change Your Thinking about Change

4.Creativity versus Talent

PART Ⅲ.Tools for the Job of Thinking Creatively

5.Ask a Better Question

6.Ask the Question Early

7.100 MPH Thinking: Thinking at the Speed of Enlightenment

8.180°Thinking: A Tnereffid Way to Ideate

9.Intergalactic Thinking

10.Collaborate with Genius

11.Conceptual Solitaire

12.How to Put These Tools to Work

PART Ⅳ.Dimensionalizing Your New Creative Tools

13.Aidsto Creativity

14.Accidental Genius

15.Stop Making Sense

16.Redefining the Acceptable Range

17.Selling Creative Ideas Requires Its Own Creativity

18.Mind Farming

19.Storming the Brain

20.The Five Greatest Barriers to Creativity

21.The Real Bibliography

22.Proceed with Passion

Afterword

Appendix

Acknowledgments

Index

TOM MONAHAN, cofounder and former creative director of award-winning advertising agency Leonard/Monahan, is now President and Head Creativity Coach of Before and After, Inc., a leader in the field of applied creativity in business. His clients include AT&

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书籍介绍

An Adweek Book

Master the techniques that top companies use to spark creativity

In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.