On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood成为消费者：儿童消费行为模式的开发 pdf snb 115盘 kindle 在线 下载 pmlz mobi

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior.

focuses on the *process* of how young children become consumers;

takes developmental approach to a key area in consumer marketing;

provides theory and international examples, including several drawn from the authors experience in China.

Part I INTRODUCTION

　1　ON BECOMING A CONSUMER

　　Vignette: Yulan Wang Becomes a Fast-Food Consumer

　　Introduction

　　What Is Consumer Behavior and Who Is a Consumer?

　　Independent and Dependent Consumer Behavior

　　Why Dwell on the Development of Consumer Behavior Patterns in Childhood?

　　Most Behavior of People Is Consumer Behavior

　　　Consumer Behavior Is 24/7/360

　　　Consumer Behavior Provides for Others

　　　Consumer Behavior Is for Self-Image

　　　Consumer Behavior Is Part of the Imagination

　　　Consumer Behavior Facilitates Cognitive and Physical Development

　　　Consumer Behavior Is the Most Gratifying of All Activities

　　　Consumer Behavior Is the Essence of a Developed Society

　　　Consumer Behavior Is a Directive to Marketers

　　What Is Meant by Consumer Development?

　　　Stage One: Observation (0-6 Months)

　　　Stage Two: Requesting/Seeking (6-24 Months)

　　　Stage Three: Selecting/Taking (24-48 Months)

　　　Stage Four: Co-Purchase (48-72 Months)

　　　Stage Five: Independent Purchase (72-100 Months)

　　In the Rest of the Book

Part II ENVIRONMENTS IN WHICH CONSUMER BEHAVIOR PATTERNS DEVELOP

　2 THE PHYSICAL ENVIRONMENT AND ITS INFLUENCE ON THE DEVELOPMENT OF CONSUMER BEHAVIOR PATTERNS

　　Vignette: Tony's Photo of His Favorite Place and Favorite Things

　　The Two Environments: Physical versus Social

　　The Contents of the Physical Environment: Objects, Objects, Objects

　　The Nature of the Physical Environment

　　　It Develops with the Child

　　　It Participates in the Child's Development

　　　It Is Inanimate but Can Seem Animate to Children

　　　It Is Mostly Commercial

　　　It Has Its Dangerous Side

　　Origins of the Physical Environment

　　Discussion

　3　THE SOCIAL ENVIRONMENT: CONTRIBUTIONS OF SOCIAL OBJECTS TO THE DEVELOPMENT OF CONSUMERS

　　Vignette: Two-Year-Old Howie Finds His Favorite Brand at Daycare

Children's Two Environments: Social and Physical

Contents of the Child's Social Environment: People and Near-People

Nature of the Social Environment: Adults and Peers

Stages of Social Development

　　 Becoming a Relational Person

　　 Becoming a Boy or Girl

　　 Identity Formation

　　 Cognitions of Self

　　 Cognitions of Others

Discussion

Part III THE RELATIONSHIP BETWEEN CONSUMER DEVELOPMENT AND THE DEVDLOPMENT OF THE PERSON

Part IV STAGES OF CONSUMER BEHAVIOR DEVELOPMENT

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书籍介绍

The book demonstrates how consumer development is intertwined with cognitive and motor development; each of the three dependent on the other two. Showing consumer behavior being responsible for body and mind development is new thinking; yet, the examples are clearly presented so that any interested person can grasp them. Presenting consumer behavior in stages of development, while logical, is essentially new also. We are familiar with cognitive development, for example, being described in stages, but not CB. In fact, stages of cognitive development are sometimes used as a framework for explaining consumer behavior but not its development as such. In this sense then, the book might be considered cutting edge as compared to one that offers a slightly different approach to the existing thought on consumer behavior. It focuses on the 'process' of how young children become consumers. It takes developmental approach to a key area in consumer marketing and provides theory and international examples, including several drawn from the authors experience in China.